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Ningbo Tourism Development Fund Set up

The afternoon of January 26 saw the launch of Ningbo Tourism Development Fund. The fund shall be entrusted to Beida Jade Bird Group for operation. The No.1 component fund, totaling 300 million yuan, is jointly contributed by Ningbo Tourism Investment Company, Agricultural Bank of China, Huishenfeng Capital and the Ningbo Industrial Fund. 
As one of the four industrial funds operated on a pilot basis, the Tourism Development Fund is expected to give full play to the guiding role of financial capital, encourage the social capital to be involved in construction of major tourism projects and to provide financial support for quality enterprises. The first component fund, amounting to 300 million yuan, is planned to be invested in coming five years. The component funds are expected to reach 2 billion yuan. 
The Tourism Development Fund shall mainly support eight major investment fields, including development of tourism areas and countryside tourism programs that are above 3A level

New Year's Day Holidays boosts short-haul tourism

The 2016 New Year's Day greeted people with a warm temperature. Many citizens went out on the New Year's Eve, which spawned a fever of short-haul tourism. Statistics from Zhejiang Express travel agency showed that 95% of Ningbo citizen opted for this kind of travel.
During the New Year's Day holidays, travel routes featured by special activities, celebration and praying for blessings of/in the new year in the places around the city were especially popular. For example, Fenghua Tengtou Scenic Area has received 4,800 people within 3 days, which brought in a ticketing income of 168,000 yuan. Meanwhile, citizens keen on traveling for recreation or health showed partiality to hot spring resorts and scenic spots featured by skiing, climbing or other sports. In Jiufeng Mountain of Ningbo Beilun District, the hot spring resort released different packages with different prices and the Wang’ao Scenic Spot there also held a New Year hiking, attracting numerous young people. Besides, many people went to Putuo Mountain, Jiuhua Mountain and other famous Buddhist mountains to pray for blessings.
Cultural and recreational activities became the trump card of many tourist attractions. Scenic spots in Cicheng touted themselves with variegated traditional activities like making the rice cake and watching village operas, attracting many citizens. What’s more, activities like the “Elegant Haishu—One-day Tour in the Old Ningbo City” and the “New Year Fair” which rolled recreation and entertainment into one also appealed to a considerable number of foreign visitors. Besides, Xiangshan Film and TV City and Ningbo Universal City became the optimum destinations for young people. During the New Year's Day holidays, the ticket revenue of Xiangshan Film and TV City hiked by 38% over last year, while Ningbo Universal City attracted 24,000 people in total.

Agritourism in Ningbo to be accelerated

It is learned from the Agritourism Promotion Meeting held on March 31 that Ningbo will speed up the agritourism by promoting the transformation and upgrading from countryside sightseeing to rural leisure holidaying and living. It is hoped that in three years, the agritourism will become an important growth pole for Ningbo's tourism, the driven industry for the rural economic transformation and upgrading and the livelihood industry benefiting the citizens. Ningbo will be constructed as a first-class domestic agritourist destination featuring mountain and ocean-side vacations. 
To optimize the spatial layout of the agritourism, Ningbo has organized such related departments as tourism, agricultural affairs office and land & resources to draft "the improvement planning for Ningbo's agritourism". According to the planning, based on the mountain and sea resources, Ningbo will focus on the clustering development of agritourism with the Siming Mountain area and Xiangshan Port and Sanmen Bay area as the two major tourist destinations. Meanwhile, it will accelerate the construction of such major agritourist towns as Xikou, Huchen and Maoyang, and such major villages as Shilin, Shadi and Hongqiang. In addition, a group of demonstration towns and villages will be built with various industrial patterns, complete service functions, clear comprehensive profits and strong driving force, so as to promote the overall development of agritourism in Ningbo. 

28 tourist investment projects signed

28 major tourist investment projects at the provincial level were signed at the China-CEEC Tourist Cooperation & Exchange Meeting held on June 10.

With a total investment volume of 63.365 billion yuan (53.295 billion yuan for contractual use and 10.07 billion yuan for intension use), the signed projects cover such new tourist industry patterns as rural tourism, leisure and health, theme hotels and self-driving bases, demonstrating great potential and broad prospects.

Four of the projects are Ningbo-based, with a total investment of 2.3 billion yuan, including the Touring Car Town at Xuedou Mountain of Xikou Town, the Global Tourism Experience Center, the International Health Management Holidaying Base at Longdong Mountain of Xiangshan County, and the Fudi Water Bay Resort Complex of Ninghai County.

"Beautiful Countryside”, the Year of Tourism Promotion activity unveiled

The 8th Ninghai Dongshan Peach Flower Festival was held in Ninghai’s Huchen village on the morning of March 20. The day marks the beginning of the Year of Tourism Promotion - Beautiful Countryside 2015.
   
The theme of this year’s tourism promotion activity - Beautiful Countryside is Meeting in Fragrant Ningbo, Enjoying Beautiful Countryside. Aided by Ningbo’s abundant countryside tourism resources, a series of tourism-related activities will be held including delicious local dishes, folk custom shows and agricultural activities with a variety of unique forms.

Li Yonghui, director of Ningbo Tourism Bureau, tells us that the activity of the Year of Tourism Promotion - Beautiful Countryside, will go on throughout the year and cover all places in Ningbo. The activity mainly covers six varieties including flower-appreciation, plucking, gourmet, sport, recreation and folk custom culture. 57 tourism-related festive activities are planned to be held along with a series of unique countryside trips including agricultural gourmet, local accommodation, countryside routes, flower-appreciation and mountain climbing.

It is learned that the first destination of this year’s activity will go to Ninghai Dongshan Peach Flower Festival. A series of stunning festive activities will be unveiled one after another afterwards in every county, district and city of Ningbo.

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