Shenzhen Cultural Fair Ningbo Cultural Enterprises Show “Trend”
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- Category: Ningbo News
- Published: Monday, 19 June 2023 14:40
Digital twin technology empowers culture, fashion and beauty revitalizes traditional intangible cultural heritage, and “movie killing” creates a new immersive experience through VR movie viewing... In the past few days, at the 19th China (Shenzhen) International Cultural Industry Fair, Ningbo cultural enterprises have shown their “unique skills”, and the gold content of science and technology and the trend of literature and art have attracted widespread attention.
Fashion Beauty “refreshes” traditional intangible cultural heritage
In the Zhejiang pavilion with cyan as the main color, the light blue clarity of Yueyao celadon complements the poetry of the pavilion. Cixi Shanglinhu Celadon Museum, Cixi Yueyao Celadon and Cixi Secret Color Qiancui Culture “Group” unveiled, not only bringing refired traditional celadon typical wares, but also showing the “living inheritance” of intangible cultural heritage with celadon beauty products.
Ningbo celadon culture has a long history, Cixi Shanglin Lake is the central production area of Yueyao celadon in China and the main production area of secret color porcelain during the Tang and Song Dynasties. How to make the old industry rejuvenate, Yueyao celadon has taken a steady step on the road of exploration.
At the scene, Fang Lichuan, deputy director of the Propaganda Department of Cixi City and director of the Press and Publication Bureau, turned into a “anchor with goods” and enthusiastically introduced Yueyao celadon derivative products to exhibitors and buyers. Fang Lichuan said that Cixi not only restored the firing technique of Yueyao celadon, but also integrated this traditional intangible cultural heritage into daily life by combining it with modern industries. Creating a fashionable 'new domestic product' with celadon characteristics is also a useful attempt to inherit celadon culture. “
The exploration of cultural and innovative products opens up a new track
Script killing, I believe many young people have experienced, but “movie kill”, have you played it? At the cultural fair, Ningbo Salamander Culture brought this cultural innovation with “immersive experience and interaction”, which received many praises.
Ying Chinuo, founder and chief content operation officer of Ningbo Salamander Culture, introduced that in recent years, “script killing” has developed rapidly, and market competition has gradually become fierce. “Movie Kill” is a further upgrade of “Script Kill”, which replaces the player's reading link with watching the film by shooting the content of the paper script into a movie, helping players obtain information with a more substitution sense. In addition to being superior to “script killing” in terms of experience, “movie killing” is also a combination of technology industry, film and television industry, and board game industry, “creating a new immersive experience through VR movie watching and taking into account game interactivity, will become a popular trend of social entertainment in the future.” “
It is reported that Salamander launched the first “movie kill” in China last year, and in less than a year, more than 100 script killing stores across the country have purchased the product. In Ying Qinuo's view, a variety of content forms and business models such as “movie killing + cultural tourism”, “movie killing + animation” and “movie killing + star” can make this product have huge imagination space and market possibilities.
The circle of friends of Ningbo cultural enterprises continues to expand
“Our project products have been recognized by the exhibition guests, and also directly docked with the market demand” “Through visiting and learning, we can get a lot of inspiration from the creative ideas of domestic and foreign counterparts”... In the past two days, Ningbo cultural enterprises not only displayed their respective technologies and services, but also continuously expanded the “circle of friends” and gained a lot.
“We selected digital collections and cultural and creative products to display on site.” Chen Xiaoyu, a staff member of Ningbo Tianyi Pavilion Museum, said that during the exhibition, not only the admiring Shenzhen citizens who came to Tianyi Pavilion and Ningbo became deeply interested in the history and culture of Tianyi Pavilion and Ningbo, and they expressed their intention to visit the site, but also domestic and foreign industry peers came to observe and exchange, and discussed with Tianyi Pavilion on cultural and tourism integration, cultural and creative operations, creative conception and digital development, etc., “Using exhibits to tell domestic and foreign audiences about the past and present of Ningbo, it is also contributing to the development of cultural tourism in Ningbo.” “
At the cultural fair, the client of Ningbo's major news dissemination service platform “Xinyongpai” displayed by Ningbo Daily Newspaper Group Yongpai Media also attracted many guests and audiences. According to the staff, the all-media matrix with the client as the core is also building a new integrated media communication system, which enhances the product value, platform value and brand value of the media by improving the level of intelligence, and drives the construction of the cultural media industry chain
