It's Happening....
"Moonlight economy" brisk in Yinzhou
- Details
- Category: Ningbo District
- Published: Tuesday, 23 June 2015 09:35
Summer has always been the prime time for the "moonlight economy". It is learned from Yinzhou District Bureau of Commerce that since the beginning of this summer, businesses in Yinzhou have launched a range of cultural experience activities with local characteristics and modern flavor. Yinzhou District is now building a "moonlight economy" brand.
The famous "boats on the night river" project, with its riverside food stalls, will continue to launch the riverside seafood festival activities. In addition to the food and drinks, it will introduce such fashionable activities as music performances, car exhibitions, exhibition of imported food, and wine parties, to attract the citizens for consumption in the evening. Wanda Plaza and Incity will launch theme consumption activities with rich content and flexible forms, to stimulate the consumption power of the local people despite the week summer off-season consumption market.
Since the beginning of this summer, Yinzhou District has made great efforts to build a three-dimensional moonlight economy consumption space by carrying out such new activities as food and shopping, leisure entertainment, cultural performances, and exhibitions and sales. From June to August, the Marine Silk Road Urban Music Festival, which is well-received by the young, will continue to be held at Dongqian Lake Square. The Outlets Square will launch such activities as the music season, animation exhibition and special sales for famous brands, combining the popular elements with evening activities.
The "moonlight economy" has also promoted the construction of the evening markets in the district. To improve people's interaction with the consumption market, it will conduct a hardware reform for such moonlight economic consumption areas, including the "boats on the night river" block, Wanda Plaza and Liansheng Shopping Mall.
