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“Culture +” lights up all-season tourism in Xikou

Neon flash, wine fragrance, throngs of people... On the evening of June 22, the Wushan Temple near the former residence of Chiang Kai-shek in Xikou was transformed into a venue featuring the 1920s and 1930s styles.

Many tourists put on long gowns, cheongsams, and experience a time travel. As a cultural landmark of “smoke and cloud Wuling” in Xikou, Wushan temple, based on the protection of cultural relics, introduces such distinctive activities as dowry parade, costume changing, reading and painting to attract tourists. 

“With the transformation of traditional sightseeing tours into modern experience tours, the scenic spot is enhancing the cultural connotation with the concept of integration, creating more experience products that can see the scenery of the township and retain the homesickness.” said Zhang Jun, head of the marketing center of Xikou Scenic Area. From January to May 2019, the scenic spot attracted 3.61 million visitors

through “Culture+”, an increase of 8% year-on-year.

In recent years, Xikou has invested billions of yuan in the reconstruction of the ancient town to build two cultural IPs, including China’s fifth largest Buddhist mountain and Chiang Kai-shek’s Former Residence. At present, projects such as the Xuedou Mountain Maitreya, the ROC town, and night tour in the ancient town have progressed smoothly. Among them, the small town of Republic of China will reproduce the original scenery of the Republic of China, including the Shiliuli Shop, the Kowloon Walled City, and the Yanglou Lane. “The project is totally divided into two phases. The second phase of the project will be completed by the end of this year, and the overall project is expected to meet visitors in 2020. ” The relevant person in charge of the town said.

In addition, Xikou will integrate the following resources in 2019, such as Chiang’s Former Residence, Xuedou Mountain, Xufu Cliff and Shanglianggang Hillock, etc., and hold four themed activities, including food culture season, music season, beauty makeup season and reading culture season, to build a new brand of cultural tourism

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