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Cixi Beefing up Efforts to Build Appliance Industrial Cluster

Cixi is one of the three biggest home appliance manufacturing bases in China. Recent years witnessed the rapid growth of home appliances in Cixi, which are well received both at home and abroad. “Then the transition from traditional appliances to smart appliances driven by new technology has become an emerging trend among Cixi appliance businesses in their bid to sharpen their competitive edge.” according to Cixi Economic and Information Bureau. Currently, Cixi is stepping up efforts to provide new R&D platforms for smart appliances and pave the way for pilot smart appliance projects.

Zhouxiang Town has set some goals in terms of the manufacture of appliances, including manufacturing over 100 smart products and sending the production data of at least 30 companies to the “Cloud of Appliances”, a core platform for the digital manufacture of appliances. Zhouxiang Town has been accelerating its efforts to build itself into a town known for smart manufacturing of appliances since the beginning of 2019 and has been vigorously promoting a host of services related to innovation and entrepreneurship in small appliance sector. “According to our plan, we will promote comprehensive services,

innovative design, the innovation of smart appliances, industrial services, an inspection of product quality and technological incubation.” according to Zhouxiang Town. Now the “Cloud of Appliance” has been put into use.

The barriers between design and market are being removed and the appliance industry in Cixi is picking up speed across the board. Fuhai Appliance, for instance, has infused aesthetics of life into industrial design ever since 2018, which further facilitate the transformation of its design into productivity and competitiveness. 

The plan to turn the smart appliance industry in Cixi into an industrial cluster worth hundreds of billions of yuan is well aligned with Ningbo’s initiative to nurture 12 industries all valued at hundreds of billions of yuan. Based on the development roadmap, Cixi will promote new manufacturing models in appliance industry including personalized design, flexible manufacture, and cloud-based manufacture. It will also set up a number of model companies, model factories and model products of smart manufacture. Cixi aims to see over 35 billion yuan of the output value of its smart appliance industry and more than 5 companies with an annual output of at least 2 billion yuan by the end of 2019

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