Cixi’s small and micro enterprises of household electrical appliances reverse the tide on the Internet
- Details
- Category: Ningbo Business
- Published: Tuesday, 13 January 2015 20:52
Cixi is the nation’s largest cluster area of small household appliance enterprises. Squeezed both by downward international market situation and upward cost of production, small and micro household appliance enterprises started a critical transition from OEM to self-owned brands and international market to domestic market. Internet Breakthrough has become a common choice of all enterprises.
Assistance policies were issued and industrial platforms established by Cixi Municipal Government in 2014 to help small and micro household appliance enterprises embark on the road of e-commerce together. The platform named living house of Cixi household electrical appliances cooperated with 9 major e-commerce platforms and initiated an industrial cluster of county economy in Taobao, Jingdong, Suning and the First Store (Yihaodian) in the space of one year. By the end of 2014, the number of the third party e-commerce platform in the life house hit 16.
With the full penetration of internet, the living house provides an unprecedented opportunity for small and micro household electrical appliance enterprises in Cixi to create their own brands. New brands and products such as SAVTM electric steamer, OUGEDIO water boiler, Hong Bang oil-free air fryer and soybean milk machine produced by Ningbo New Taste Revolution Electric Appliance Co., Ltd are among the best sellers on the Internet by their worth-selling points. According to the primary statistics, the sales value of living house stood at more than RMB70 million yuan in 2014.
Quite a few small and micro enterprises in this industry began their transitional development on the basis of resolved sales problems. “With an agreement between Cixi Living House and China Household Electric Appliance Research Institute(CHEARI), we have quickly obtained the certification, testing and technical guidance which helped us solve the problem of without-3C(China Compulsory Certification) in domestic sales.” said a person in charge of a household electric appliance enterprise in Cixi which specializes in heaters.
New measures are now being brewed by the Cixi living house of household electric appliances at the beginning of the new year. Industrial design institute + innovation institute of higher education + crowd-funding platform of Cixi living house + manufacturing factory, a new model based on innovation and crowd-funding will be established to provide a new yet broader space for enterprises to develop.
