Copyright 2024 - Ningbo Life / Ningbo Expat

Over 7 million tourists visit Ningbo

It is learned from Ningbo Tourism Bureau that during the National Day holiday, Ningbo received 7.1662 million visits, with a tourism income of 5.489 billion yuan, up by 1.72% and 3.45% respectively over the same period of last year.

During the holiday, the scenic areas and spots launched colorful farm tours, coastal tours and forest tours, attracting a large number of tourists. Such activities as flower appreciation, crab fishing and water chestnut picking launched by the Fishing Center of Mushan Lake of Yuyao County attracted about 2000 tourists on the first day. The farm, tea and folk experience activities of the Hucheng Township and Qiantong Town of Ninghai County attracted 702,000 visits. The Shipu Fishing Port Ancient Town and the Chinese Fishing Village of Xiangshan County organized several featured tours with the theme of fishing culture and folk culture. For the first three days of the holiday, the Tantou Mountain Island area received over 30,000 visits. Statistics show that such major scenic areas as Xikou-Tengtou Scenic Area, Film & TV City of Xiangshan County, the Dongqian Lake area, the Songlan Mountain area, Ningbo Botanical Garden and Fantawild Oriental Heritage all received over 100,000 visits during the seven-day holiday.

The tourist facilities in the urban area were also popular. The "Saturday Date" activity of the Old Bund area attracted 115,000 visitors. The "Posting Nantang to the World" activity of the Nantang Ancient Street also attracted a lot of tourists. The children's dramas shown at the Poly Grand Theatre at Ningbo Cultural Plaza were well received by the children

Smart tourist platform for Siming Mountain launched

The smart tourist platform named "Beautiful Siming Mountain", developed by Yuyao Supply & Marketing Cooperative, was launched in early August. This modern agricultural business platform will serve the villages of the Siming Mountain area with the new model of "rural tourism + farm produce consumption". 
So far, the platform has covered the six villages of the area, providing such services as agri-tainment, B&B, and online booking and payment of scenic area tickets. Besides, there are offline service centers in all the villages to offer convenient financial and logistics services to tourists.
The Siming Mountain area boasts good-quality tourist resources and characteristic farm produce. The launching of the e-business platform, another channel for business income for the villagers, will promote the coordinated development of the regional tourism and agriculture. "The villagers can sell some products around the scenic area, set up agri-tainment or B&B units to provide food and boarding for tourists, or sell the processed farm produce online and offline." said Xie Junsheng, who is in charge of the Yuyao Hall of the smart tourist platform 
Reportedly, in the following year, the "Beautiful Siming Mountain" platform will be expanded to the whole Siming Mountain area with its service functions and economic benefits, exploring a new road for e-business, exploiting and green development

Ningbo Tourism Development Fund Set up

The afternoon of January 26 saw the launch of Ningbo Tourism Development Fund. The fund shall be entrusted to Beida Jade Bird Group for operation. The No.1 component fund, totaling 300 million yuan, is jointly contributed by Ningbo Tourism Investment Company, Agricultural Bank of China, Huishenfeng Capital and the Ningbo Industrial Fund. 
As one of the four industrial funds operated on a pilot basis, the Tourism Development Fund is expected to give full play to the guiding role of financial capital, encourage the social capital to be involved in construction of major tourism projects and to provide financial support for quality enterprises. The first component fund, amounting to 300 million yuan, is planned to be invested in coming five years. The component funds are expected to reach 2 billion yuan. 
The Tourism Development Fund shall mainly support eight major investment fields, including development of tourism areas and countryside tourism programs that are above 3A level

Meishan Initiated Tourist Resort Development

Recently, according to Beilun tourism department, Meishan has set about developing its tourist resort to transform it into a place with more comprehensive recreational functions from a mere scenic spot.

Meishan is located in the southeast Beilun, famous for its beautiful scenery, fresh air, outgoing people and rich resources. It has long enjoyed the reputation as a “green land”. In recent years, as the ¥100bn-worth island development program proceeded, various construction projects were initiated in Meishan, like the Meishan Bay Lanhai project, the China Port Museum, F2International Circuit, Waterfront Beaches, etc. It can be anticipated that in the near future, Meishan will become a vital tourist destination in the Yangtze River delta region.

Recently, an assessment panel of Zhejiang Tourism Bureau came to Meishan. It appraised the tourism resources in the area after visiting the core tourist attractions including Meishan Waterway and the Yangsha Mountain and also the construction sites of several vital recreation facilities like the circuit, beaches, etc.

After the field survey, the panel was introduced to the holiday resort under construction and then reviewed the factors contributing to its value, like its distinctiveness, reputation, quality and so on. Moreover, the panel also learned about the siting, development, environmental effect and land use concerns of the resort from relevant departments

“Meishan has unique tourism resources, suitable to develop a coastal holiday resort.”The outlook of Meishan’s tourism industry received unanimous praise from the panel which also suggested that Meishan should strive to improve the auxiliary infrastructure and quickly set up a management committee. According to the regular processes, an evaluation report on the value of the tourism resources in the resort will be announced several days after

New Year's Day Holidays boosts short-haul tourism

The 2016 New Year's Day greeted people with a warm temperature. Many citizens went out on the New Year's Eve, which spawned a fever of short-haul tourism. Statistics from Zhejiang Express travel agency showed that 95% of Ningbo citizen opted for this kind of travel.
During the New Year's Day holidays, travel routes featured by special activities, celebration and praying for blessings of/in the new year in the places around the city were especially popular. For example, Fenghua Tengtou Scenic Area has received 4,800 people within 3 days, which brought in a ticketing income of 168,000 yuan. Meanwhile, citizens keen on traveling for recreation or health showed partiality to hot spring resorts and scenic spots featured by skiing, climbing or other sports. In Jiufeng Mountain of Ningbo Beilun District, the hot spring resort released different packages with different prices and the Wang’ao Scenic Spot there also held a New Year hiking, attracting numerous young people. Besides, many people went to Putuo Mountain, Jiuhua Mountain and other famous Buddhist mountains to pray for blessings.
Cultural and recreational activities became the trump card of many tourist attractions. Scenic spots in Cicheng touted themselves with variegated traditional activities like making the rice cake and watching village operas, attracting many citizens. What’s more, activities like the “Elegant Haishu—One-day Tour in the Old Ningbo City” and the “New Year Fair” which rolled recreation and entertainment into one also appealed to a considerable number of foreign visitors. Besides, Xiangshan Film and TV City and Ningbo Universal City became the optimum destinations for young people. During the New Year's Day holidays, the ticket revenue of Xiangshan Film and TV City hiked by 38% over last year, while Ningbo Universal City attracted 24,000 people in total.

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