In Ningbo, Enjoy
- Details
- Category: Ningbo News
- Published: Wednesday, 07 August 2024 16:16
The English version of Ningbo Tourism image slogan was released
As the popularity of inbound tourism continues to rise, how to make foreign tourists quickly remember Ningbo? Just now, from the Ningbo Municipal Bureau of Culture, Radio, Television and Tourism, the English version of the Ningbo tourism image slogan was released.
In June this year, the Ningbo Municipal Bureau of Culture, Radio, Television and Tourism solicited the English translation of Ningbo’s tourism image slogan “Ningbo, rejoice when you come” through the Internet, attracting many citizens and netizens to participate; On July 13, 10 shortlisted translations were announced, and a network-wide voting was launched.
In the end, according to the voting results and combined with expert opinions, it was determined that the English translation of “Ningbo, Come and Rejoice” is: In Ningbo, Enjoy.
According to reports, the original Chinese text of “Ningbo, rejoice when you come” is rich in connotation, which is not only a concrete description of the ancient smile of Hemudu and the smile of Maitreya Buddha, but also full of the joy brought by Ningbo’s fourteenth consecutive “China’s happiest city (provincial capital and city with separate planning)”, Ningbo cuisine, Ningbo’s beautiful scenery, Ningbo’s high-quality development, etc., which puts forward high requirements for English translation.
Experts believe that the core verb “enjoy” in the English translation of “In Ningbo, Enjoy” can not only express joy, but also convey a sense of enjoyment that pleases the soul, and sends a warm invitation to overseas friends to enjoy yourself. The translation is also concise and clear, with “in” forming alliteration, which reads catchy and suitable for communication and promotion in an international context, just like the Malaysia slogan “Malaysia, Truly Asia”, which simply rhymes and sticks to the theme. The collection of translations showcased the rich cultural connotation of Ningbo, enhanced the awareness of the tourism image slogan of “Ningbo, rejoice when you come”, and promoted the international dissemination of Ningbo tourism and Ningbo city.
In the future, the Chinese and English slogans will be widely used in the promotion of Ningbo at home and abroad, so as to attract more foreign friends to visit Ningbo, feel the warmth, openness and unique charm of Ningbo, and experience “Ningbo, come to rejoice”
