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Category: Ningbo News
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Published: Tuesday, 31 July 2012 08:30
The first report on assessing city and county level brand competitiveness was made known in Cixi, which provides samples for raising soft power of Cixi economy in the new era.
The year of 2012 is the first year of the 12th five -year plan, and Cixi is now amidst the integration process of new industrialization and new urbanization, as its modern service industry is accelerating its development. Therefore, brand strategy is crucial to the transformation and upgrading of the regional economy. Yet how to make use of the brand strategy to serve such purposes as promoting brand name products, brand enterprises and even the brand of a city remains a question.
From July, 2010 to the end of 2011, the Industrial and Commercial Administration Bureau Cixi Branch has entrusted Shanghai Jiao Tong University and Shanghai Brand Promotion Center to form a team to assess and promote the brands in Cixi, evaluating the competitiveness, finding out their strong points so as to gain more confidence in revitalizing Cixi's economy, said Hu Xiaofeng, director general of the Industrial and Commercial Branch in Cixi.
The Brand Research Center of Shanghai Jiao Tong University is one of the earliest and the most authoritative institutions that conduct researches on brand strategy and public relation. Its present director, Professor Yu Mingyang, is the executive vice president and the director of the Academic Committee of China Public Relations Association. Besides, he is also the secretary-general of Shanghai Brand Promotion Center. Being the first person in China who got his doctor's degree as well as finished his post-doctor research by studying brands and also the first head of a brand research institute and the first director of a brand research center, he participated in the development of the first university-level public relation major. The brand research center he worked for had successfully planned out
Read more: Report on brand competitiveness of...
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Category: Ningbo News
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Published: Tuesday, 31 July 2012 08:27
To mark the 89th anniversary of China's cartoon production, Ningbo Museum opens a Cartoon and Animation Art Exhibition lasting from July 25 to September 25. Meanwhile, a classic cartoon movie show was going on in its lecture hall.
Dating back to nearly 90 years ago, Chinese animated film industry has made remarkable achievements. The organizers of the exhibition has selected 48 classic animated film posters, together with 11 precious manuscripts and 60 movie stills, allowing the audience to pay homage to Chinese animation pioneers.
The animated film boasts a long history in China. In ancient time, Chinese produced shadow-picture lantern and shadow play, which inspired today's animation filmmakers. Animated film in the true sense started in the early 1920s, when Wan Laiming and Wan Guchan, also known as the Wan brothers, pioneered the Chinese animation industry and became China's first animators. They produced Princess Iron Fan, which became China's first animated feature film of notable length and the 4th worldwide. The exhibition in Ningbo Museum displays the patriotic cartoons produced by the Wan brothers during the anti-Japanese Aggression War (1937-1945). Another industry founder, Qian Jiajun, created a number of China's earliest and award-winning cartoons and made outstanding contributions to the animated film industry. In 1940, he completed his maiden animation "Happiness in Peasant Family," a black and white movie with soundtracks, and won wide accolade. In this exhibition, two of Qian's masterpieces, namely "Why are the crows black?" and "The Turnip" are on display.
Since July 18, Ningbo Museum has been offering free movie shows of 39 classic animations, which was hailed by the public. To date, it has received nearly 2,500 viewers, half of whom were teenagers
