Ningbo summer automobile market is a bit "light" and "lowest" price lower
- Details
- Category: Ningbo News
- Published: Tuesday, 07 August 2012 12:59
source 2012-8-6 10:54:21
During the hot season, the car sales market will "lag summer disease". This summer is not an exception. From the 7 Monthly Report recently released by the major auto dealers, automobile market Yongcheng a whole is still very "light".
Reporters found that the stagnation in sales, increased pressure on the stock, a lot of 4S shop had introduced a greater intensity of promotional incentives.
Promotional tools frequently cash straight down the main
"Barely completed the first half of the factory task, but serious overstock in order to digest the inventory, the dealer can only choose lowered the prices of car dealers did not profit, but to lose money." A Japanese car brand a local Dealer Marketing is responsible for person, the last month, the vehicle terminal "minimum" price also pulled down, the further expansion of the margin of preference.
The reporter noted that some high-class models, on the basis of past promotions of twelve million, an increase of the discount of a few thousand dollars; some relatively tight intermediate models, in addition to the increase in cash margin of preference, but also bonus refueling card, insurance, maintenance, etc. For example, a listing of less than six months a senior brand models, the end of July 20000 -2.5 million a substantial discount price down to less than 150,000 yuan; Previously, the car is none other only four or five thousand dollars . The brand's main models, preferential policies from the cash and packs, adjusting to the lapse of 11 000 -1.2 million in cash. A Japanese new midsize sedan, the MSRP down below $ 100,000.
