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Category: Ningbo News
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Published: Friday, 04 January 2013 14:53
Oriental Hotline · Alerts | Source 2013-1-4 10:05:02 Ningbo Daily
9:00 at night, Ningbo city lights dimming when the old Bund music everywhere. The mottled light shine, young people in twos and threes into the street-side bar. The Old Bund area less than 50,000 square meters, it has already gathered from 19 bar, accounting for 15.2% of the Bund business district formats. The night economy represented by bars economy, a firm foothold in the old Bund.
Old Bund is located the Ningbo urban core Sanjiangkou, after the renovation is completed in 2005, the maximum digging the advantages of building, creating good conditions for business operations. "Jiangbei District, the Bund in charge of the management committee of people think, the sense of history of the old Bund and improve commercial facilities, attracting mainly due to have settled in at the bar.
Ningbo people do not like clubbing? Because there is no good bars. "Happiness the bar owner LingFei music bar industry veteran. He said, Ningbo of bar owners often are not familiar with the bar industry rush into the bar opened and closed, shut and open insiders population "switch bar.
In order to avoid the dilemma of the "switch bar, the old Bund particular focus on nurturing atmosphere of" bar culture ". "Saturday · Meet the old Bund" has held the the old Bund bartenders contest Mood for Love bar sinks series of bar-related activities, the old Bund has introduced high-grade business negotiation venues and upscale leisure clubs, to further extend and expand the bar industry Leisure chain.
"Happiness", "the unique quality of the music is on the bar business the Bar Music Director of all music is subject to adaptation, job singing the band re-interpretation. To bright lights, how to enhance the chorus effect ... familiar industry regular operating details picky, so this bar opened at the beginning of the year has remained profitable, accounted for 60% of the consumer's regulars.
The effect of the old Bund Bar group gathered, has also led to the business niche Bar. The ride circles Bar is a folk bar opened in 2010, one of the partner Chan told reporters, the old Bund half bar owner and her during the day while working. For white-collar workers wore "rabbit Xiao meters" name of infested bars open bar in order to extend the literary young woman's dream. Last year, the long "赔本赚吆喝" take the profession bar became profitable.
Ningbo need to develop night economy, while the the popular bars economy whether prosperity, "switch bar" hat ability to get rid of the vane of the economic development of Ningbo night. Old Bund location advantages and the overall environment is very suitable for the bar industry, this format entirely guided by the market to form the government did not intervene. "In horse street party committee secretary Zhang Jian Bo said after the New Year, and that there will be several bars" beachhead landing, the the old Bund bars economy will usher in a rapid growth stage.
original
老外滩酒吧甩掉“开关酒吧”帽子
东方热线·快讯 | 来源2013-1-4 10:05:02宁波日报
夜晚９点，宁波城区灯火渐暗的时候，老外滩却乐声四起。斑驳灯光的映照下，年轻人三三两两地走入街边酒吧。老外滩占地面积不到５万平方米，却已集聚起１９家酒吧，占外滩商圈业态的１５．２％。以酒吧经济为代表的夜经济，在老外滩站稳了脚跟。
“老外滩地处宁波城市核心三江口，２００５年完成改造后，最大限度地挖掘了建筑的优势，为商业经营创造了良好的条件。”江北区外滩管理委员会有关负责人认为，老外滩的历史感和完善的商业配套，是吸引酒吧相继入驻的主要原因。
“宁波人不喜欢泡吧？那是因为没有好的酒吧。”幸福里酒吧老板凌飞是音乐酒吧界资深人士。他说，宁波的酒吧老板往往不熟悉酒吧业就匆忙进入，酒吧开了又关，关了又开，成为圈内人口中的“开关酒吧”。
为避免“开关酒吧”的窘境，老外滩特别注重培育“酒吧文化”氛围。“星期六·相约老外滩”先后举办老外滩调酒师大赛、花样年华酒吧汇等系列酒吧相关活动，老外滩先后引进高品位商务洽谈场所和高档休闲会所，进一步延伸和拓展了酒吧休闲娱乐的产业链。
在“幸福里”，“独特的音乐品质”被放在酒吧经营的第一位，所有音乐须经酒吧音乐总监改编，再由驻唱乐队重新演绎。灯光要多亮、怎样增强合声效果……对业界规律的熟稔，对经营细节的挑剔，使这家年初开业的酒吧一直保持盈利，常客占了消费者的六成。
老外滩酒吧群的聚集效应，也带动了小众酒吧的经营。搭界酒吧是一家２０１０年开业的民谣酒吧，合伙人之一陈女士告诉记者，老外滩半数酒吧的拥有者和她一样，白天另有工作。对这个顶着“兔晓米”名字出没酒吧的白领而言，开酒吧是为了延续文艺女青年之梦。去年起，长期“赔本赚吆喝”的搭界酒吧开始盈利。
宁波需要发展夜经济，而大众化的酒吧经济是否繁荣，“开关酒吧”的帽子能否甩掉，是宁波夜经济发展的风向标。“老外滩的区位优势和整体环境非常适合酒吧业，这一业态完全由市场引导形成，政府并未干预。”中马街道党工委书记张坚波称，新年过后，又将有几家酒吧“抢滩登陆”，老外滩的酒吧经济将迎来快速成长期。
