City falls short for e-commerce talents
- Details
- Category: Ningbo News
- Published: Monday, 04 June 2012 10:16
Over the last week, Ningbo Electronic Commerce Association unveiled a research report on the market demand for e-commerce personnel and the current talent training content in universities. The research shows Ningbo falls short of better trained and more capable e-commerce personnel. The most acute shortages were for personals majoring in e-commerce marketing and operation.
Many colleges and universities of Ningbo offer degrees in e-commerce. Both Ningbo University and Ningbo Institute of Technology of Zhejiang University offer e-commerce programs. Zhejiang Wanli University even set up an e-commerce department for undergraduates. Ningbo University of Technology recently opened an advanced e-commerce class. However, the city is still facing shortage of e-commerce talents, especially those professionals in both commerce and electronics. The research also reveals that many Ningbo companies reported lack of four types of e-commerce professionals. The first type, also the most urgently needed, is talent of marketing management and operation, accounting for about 42 percent of the total demand. The second type is technical personnel in e-commerce information system construction, management, and maintenance, accounting for 23 percent of the total demand. The other two types are professionals of management and comprehensive administration (warehousing, logistics management, customer service).
To ease the talent shortage, Ningbo Electronic Commerce Association plans to launch a series of training programs in cooperation with Ningbo Qige Vocational Training School. The programs will provide training on necessary skills needed for e-commerce operations like graphic design and image processing. Besides, members of the Electronic Commerce Association are entitled to get free training on "design of print ads in e-commerce", a training course scheduled to last from June to December.
The association also plans to cooperate with universities, companies and training institutions by offering online training and customized training. Its recent plans include an online cloud storage personnel training base and a related online course. The Association also plans to hold an e-commerce job fair in Zhejiang Wanli University this June
