Rural tourism, how out of the cycle of homogenization?
- Details
- Category: Ningbo News
- Published: Monday, 25 June 2012 09:29
Source 2012-6-25 9:00:23
(Dingan painted)
Reporter Li Xiao Hang correspondent FU Lei
In recent years, full of idyllic rural tourism, is becoming a new growth point of the tourism market. However, rural tourism in the development process, but also exposed the homogeneous competition, low-level commercial development, poor sanitary conditions of many of the problems.
The data show that the city farmhouse casual tourist attractions of the village (point), a total of 108. The face of the huge market demand, development of rural tourism resources to meet the demand for tourism market meaning large, self-evident. One industry source pointed out that in some places due to lack of awareness of the overall planning and professionals, resulting in resource development forms a single, homogeneous products, the lack of attractiveness.
Friends, "walking in the rain," complained: "full of fruit picking, fishing, or ecotourism, the commercialization of traces of heavy, while the real local customs but away from us."
Recently, the the Beilun spring Xiao Zhenmin Toyomura its original ecology of the rural folk culture, touted by friends, and even attract a lot of Ningbo City tourists come. "Freeman, is directed at the strong local cultural characteristics." Tourists Chan told reporters.
Freeman Village of money the Beilun earlier planning to the implementation of the rural tourism of a Student Village. In 2008, Mother, who guided the villagers to run from the "Happy Farm", once popular in Beilun. "'Happy Farm' low threshold, we launched shortly after the other counties, cities follow suit." Qian told the author in order to improve the core competitiveness of rural tourism, the village launched the "folk culture" day trip, visitors can watch the lion dance, the Youth League and other traditional bakery, visit the old farm implements exhibition in one fell swoop to make an inventory of the resources of the village.
Today, visitors to Freeman Village, mostly directed at the characteristics of folk culture. "In order to ensure the quality of travel, we are one day only accommodate 200 people." Cao Yuzhi, village cadres, said the village is to actively promote farming experience, heritage visits the main characteristics of natural and cultural tourism development model of the integration of agricultural tour.
Coincidentally, these two days, have a nearly 400-year history of the ancient village --- the Yinzhou Zhangshui Lee Ka Hang Tsuen village more than a dozen farmhouse, refurbished listed. The village party secretary, Liu Hongwei, said the village is planning to dig deeper into the history and culture, and inject new vitality to rural tourism.
Rural tourism should be out of the cycle of homogenization? The relevant person in charge of the Tourism Bureau of Beilun District, rural tourism in the rapidly growing at the same time, faced with extensive management, shortage of funds, lack of professionals and other bottlenecks. "Rural tourism advantage is still the 'agricultural' word, which is a magic weapon to attract tourists. Rural tourism transformation and upgrading, you must work hard in the creative, play the brand of its own characteristics."
The Shi Nongban experts also said that the differentiated products where the attractiveness of rural tourism, customs and folk customs, protect the local characteristics of the orderly use of the rational development of rural tourism to sustainable development.
Editor
As an emerging tourism products, the charm of rural tourism, sought after by tourists. However, like many parts of the country, in the city, village tour after a period of rapid development, facing the "Growing Pains". The same market-oriented business model is a single, rural tourism product development will inevitably flow to low-level redundant, which led to follow the example to follow suit, vicious competition, the passage of time is bound to sustain.
Therefore, rural tourism development should be based on local characteristics, environmental characteristics, characteristics of folk do the products shaping works to rely on good planning, good ideas, to form a comparative advantage, the original ecology, homogeneous class of resources to create a different approach , according to the different style of packaging, highlighting features, making a difference to the rural characteristics of the original shape into a bright spot, a selling point.
