Ningbo summer automobile market is a bit "light" and "lowest" price lower
- Details
- Category: Ningbo News
- Published: Tuesday, 07 August 2012 12:59
source 2012-8-6 10:54:21
During the hot season, the car sales market will "lag summer disease". This summer is not an exception. From the 7 Monthly Report recently released by the major auto dealers, automobile market Yongcheng a whole is still very "light".
Reporters found that the stagnation in sales, increased pressure on the stock, a lot of 4S shop had introduced a greater intensity of promotional incentives.
Promotional tools frequently cash straight down the main
"Barely completed the first half of the factory task, but serious overstock in order to digest the inventory, the dealer can only choose lowered the prices of car dealers did not profit, but to lose money." A Japanese car brand a local Dealer Marketing is responsible for person, the last month, the vehicle terminal "minimum" price also pulled down, the further expansion of the margin of preference.
The reporter noted that some high-class models, on the basis of past promotions of twelve million, an increase of the discount of a few thousand dollars; some relatively tight intermediate models, in addition to the increase in cash margin of preference, but also bonus refueling card, insurance, maintenance, etc. For example, a listing of less than six months a senior brand models, the end of July 20000 -2.5 million a substantial discount price down to less than 150,000 yuan; Previously, the car is none other only four or five thousand dollars . The brand's main models, preferential policies from the cash and packs, adjusting to the lapse of 11 000 -1.2 million in cash. A Japanese new midsize sedan, the MSRP down below $ 100,000.
Many previous years, certain luxury brands also joined the corps of a price reduction. Recently, several local luxury car brand dealers have launched a Department of German luxury car brand A1 enjoy 8.9% discount, A6L series of preferential policies to hit 9.5 fold. A luxury car brand 4S stores launched a brand S400 Hybrid are cars offer 260,000 yuan in cash activities.
Many the Yongcheng car dealers that market the vast majority of models, prices have to bottom, little space can be reduced. Under the pressure on the stock, hurry to sell cars dealer only in the off-season doing all the most affordable cash straight down the promotional methods used by the majority of businesses. A price discount, how much will lead to sales.
Energy subsidies will stimulate the auto market
In mid-July, the eighth installment of "energy-saving products that benefit the project" energy-saving vehicles to promote the catalog is published. The catalog involving a total of 149 models from 27 companies, which also shortlisted brand car dealers to see hope.
"Sail Department of finalists, the original price on the economy in the 45 million vehicles, the pulling effect of the 3000 yuan subsidies still very large." A 4S shop, Marketing Manager Miss Zhu said, From the July sales , influenced by the subsidy policy, the car sales growth.
An independent brand car dealers head of marketing, Mr. Chen, the brand of the Energy subsidies have 11 cars were selected, and they also sold six main models. At present, none of these cars are cars, but it can be expected, implementation of the Energy subsidies will certainly stimulate part of Chibidaigou customers come to purchase.
SUV, MPV models selected, the car select. Industry analysis, the second half of the automobile market, enjoying the energy saving and environmental protection subsidies over a hundred models of cars, is bound to attract more consumers, in the case of the current sales stagnant, the policy will play a role in boosting.
Models, even if it is not selected energy-saving directory businesses also started their own money to give subsidies. The person in charge of the aforementioned Japanese car dealer Ting said their car in a 10 million, although not into the state-subsidized list, but also given a subsidy of 3000 yuan in July.
Car dealers close watch on the traditional peak season
Some dealers believe that after experiencing a sales downturn since the second quarter, the automobile market in late August, early September has improved. However, all this are the voice of experience, because the downturn of the economic situation, past practice may be aliasing.
Of course, whether the introduction of the New Deal or not, in the traditional peak season arrives, the sales of each dealer concession scheme is certainly indispensable. A 4S shop manager said the upgrade models will be introduced within the past two months, will focus on new models to do some promotional activities. Another independent brand dealer sales manager Mr. Jiang claimed that the International Auto Show, they are now busy held at the end of the auto show plan is not yet out, but the discount is definitely yes.
Ningbo Evening News trainee reporter Zhang Jing Jing
