2012 "Fun Xia Yi," the fifth Yinzhou Shopping Festival kicked off
- Details
- Category: Ningbo News
- Published: Tuesday, 17 July 2012 10:41
source Oriental hotline 2012-7-16 13:48:47
Music in the Yin WANJU Wufu
2012 "Fun Xia Yi," the fifth Yinzhou Shopping Festival kicked off
the East Hotline, July 16 reporter has learned that the night of July 20, 2012 "Fun Xia Yi," the fifth Yinzhou Shopping Festival opening ceremony was held in the Wanda Plaza, the city and district levels, the leaders will attend the opening ceremony.
It is reported that this year, the face of domestic economic growth significantly downstream and regional consumer market increase significantly narrowed the grim situation, Yinzhou District, thoroughly implement the central, provincial and municipal governments with the spirit of "expanding domestic demand and promoting consumption, steady growth" to " section made section, section of market manipulation "as the starting point, and actively build a wide range of consumer platforms, well-organized and planned the 2012 Quality Business" series of activities by the three large plates of the quality-commerce, specialty commerce, innovation and commerce and 14 sub-activities through various forms, a variety of commerce festival promotional activities focus on cohesion popularity, promote consumption, and actively create the business to promote sales, the people get benefits, the Government facilitate the development of "win-win-win situation.
The colorful summer Yat Yinzhou Shopping Festival 2012 "Quality Business" series of activities of an important sub-activities, Yinzhou District People's Government, organized by the Ningbo City Board of Trade, Yinzhou District Bureau of Commerce, Yinzhou District Shopping Centre Supermarket Industry Association contractor, continued until the end of July 29 from July 20. Shopping festival "Le Yin Jia-Wan poly Wufu" as the theme of integration of business resources through multi-channel, multi-form of the campaign trail, discount promotions, and cultural entertainment, and vigorously tap the consumption potential and expand consumer demand, to further expand The Yinzhou commercial influence, enhance the quality of Yinzhou commerce, efforts to show Yinzhou-commerce industry in the development of style, and actively promote the of Yinzhou commerce culture, and enhance the Yinzhou commerce industry overall competitiveness.
Compared with the previous Yinzhou Shopping Festival, this colorful summer Yat Shopping Festival organization planning more delicate, if more innovative activities, offers a more powerful, more enthusiastic promotion. Specifically, there are three major features:
First, the government-enterprise interaction to improve quality. On the working mechanism, in accordance with the government putting up businesses singing, market-oriented operation of the model, the implementation of the government, associations, enterprises, "three linkage mechanism", to fully integrate the resources of government, industry associations, business enterprises and other fields. Synergy in activities to protect, by the District Bureau of Commerce, District Public Security Bureau, the District Transport Bureau, the District Urban Management Bureau, District Trade and Industry Bureau and other departments, special convening coordination meetings of the relevant departments to do a good job during the Shopping Festival organizing, order maintenance, traffic management, food hygiene, consumers' rights protection, to ensure that the activities in a warm, efficient, safe and orderly. In the planning of the organization, has three times preparatory meeting convened Shopping Festival participating merchants number one overall responsibility for planning experience advantage to play a commercial enterprise, co-ordinate with the collective wisdom and formulate practical shopping section of the overall program and specific program of activities of all businesses. ensure that the contents of the shopping festival new and broad participation in, the effect is.
Promotions to drive to boost consumption. Wider participating merchants, this Shopping Festival scope of activities to a new city center, radiation throughout Yinzhou, including the Wanda Plaza, Leason Place, Lords Square Outlet Square, boat overnight Jiang, Lake Heaven and Earth major commercial plaza and feature blocks, Intime, Hollysys Department Store, Paris Spring Department Store, the new Jiangxia Mall, Metro, Wal-Mart, Suning Appliance, a new river building chain supermarket, open to open convenience stores in the Sanjiang Shopping century one hundred associated supermarket, Red Star Meikai Long, AIA home, Deke De home decorating market of the new century, China Kang name furniture, B & Q, Bentley houses 18 commercial enterprise and its affiliated stores, including newly opened outlets, Lake Heaven and Earth, led by times to join the camp of the Shopping Festival. , Yinzhou District, two members of the Association of cars, catering and other enterprises will participate in the Shopping Festival, the shopping festival into car sales, catering and more fashion elements. Night consumption is even more vigorously. To further enliven the night market economy, the Festival will launch a "zero-night market night crazy" activities, the Center City business enterprise stores will extend their operating hours to zero at night consumption will be able to enjoy more benefits and surprises, city part of the bus lines running time will be postponed to 22:00, to facilitate nighttime consumers. In addition, "Yong Legend of catering technology road is located in River Street Street will hold Night Market open street ceremony to launch the food stalls of the open characteristics, hours of operation will continue until one o'clock, the double-decker bus of the Shopping Festival will be night parked in the neighborhood, to offer theatrical performances for the public supper. Promotions to the force. Shopping Festival, participating businesses have introduced a wide range of unprecedented promotional measures, the most affordable products, the best price so that consumers happy experience summer shopping. Is mainly reflected in: discount efforts, the introduction of the different ranges of discounts auction activities, such as Wanda, the Shing, Sanjiang and so will launch a shopping sweepstakes, full activities such as reduction redemption, Intime fashion Jin fold in the end four fold, Red Star Meikai Long launched every day, there is a special time to time to enjoy the discount; favorable varieties, the basic coverage of the various types of retail goods in supermarkets, shopping malls, and extended to the home building materials, automotive, food and other commodities; wide promotional prizes, covering shopping bags, discount coupons, household appliances, gasoline, gold, iPad, iphone more than 30 species. According to preliminary estimates, the shopping festival prizes, promotional activities and the layout of the environment and other investment of 15 million yuan.
Third, is the supplier Wen linkage to enhance connotation. This shopping festival will focus on the combination of commercial shopping and business culture, Featured introduced ten theme over more than 30 kinds of cultural activities to cater to bring together the different ages of preferences to attract the consumer of the region and surrounding counties participation. Main activities are: cultural entertainment, the introduction of 12 to hold a bus parade for the first time, two-story open interactive performances, daily shuttle tour of the various merchant stores, which will become a major part of the shopping festival; Leason Place, Los hereby Plaza Classic Film Week organized by the red, open-air movies to feel the red memory, and the Redstar organized the first "Community Film Festival to promote the communities; Wanda Plaza to welcome the Olympic dream show brand fashion show benefit when Spencer Plaza evening variety show; Outlets Plaza to celebrate the European customs month ", the introduction of fancy football performing German folk dance performances; the Leason Square will invite local bands to bring a music show, organization animation screenings, COSPLAY show, and other performances. Aspects of sports and fitness, Leason Place the dynamic operation of Olympic style sports fancy Basketball Challenge, Wanda Plaza to celebrate all kinds of interactive experiences Family Carnival; Lake Heaven and Earth held the of Ningbo Wildcats courier bike race. Aspects of food and beverage, Lords Square Outlets, Meikailong will launch beer Food Festival, to carry out site food production show, beer King Challenge specialties. Competition activities; Jiangxia supermarket to eat watermelon contest; District Restaurant Association will be carried out in the Wanda Plaza features dishes, Feast of show competitions. Strive to text integration through supplier interaction, to further enhance the content and influence of the shopping section, so that the people in the shop and spend money at the same time, experience gourmet dining, entertainment, sports and fitness fun this shopping festival a major highlight one.
It can be said, 2012 "Fun Xia Yi Yinzhou Shopping Festival will not only trade event is a fine blend of brilliant, but also a shopping, dining, entertainment and the joy of experience in one, will effectively pull the regional consumption growth, promote the further integration of commerce, culture and other industries, enhance the Yinzhou commerce brands and regional radiation.
