It's Happening....
Imported beer from the hotel "climb" the supermarket shelves
- Details
- Category: Ningbo News
- Published: Thursday, 23 August 2012 09:45
Source 2012-8-22 9:04:24 Qianjiangwanbao
Alcohol is generally imported beer as 5 degrees or more this year, Ningbo liquor market "dark horse" has become the new darling of the consumer.
Yesterday, the reporter learned from the Office of the Free Trade Zone of Ningbo Entry-Exit Inspection and Quarantine Bureau, from January to July this year, the Ningbo Free Trade Zone to declare a total of 95,700 liters of imported beer, which is nearly four times last year.
The official said a number of imported beer business units, Ningbo imported wines, spirits market is more mature, and the imported beer market has just started, plenty of room for development.
Imported beer from the hotel quietly climbed the supermarket shelves
Mr. Zhou began in May this year imported beer sales agent in Ningbo, a total of more than 30 brands. Mainly to Germany and Belgium brand, the main wholesale to Ningbo Some liquor distributors, hotels and high-end consumer sites.
"Since the start, the turnover is essentially 200% speed increasing month by month, let me surprise, Ningbo imported beer market plenty of room." Mr. Zhou said: "Our physical image of the store opening soon next requested a few imported beer brand in Ningbo exclusive rights, as far as possible the price down, so more people drink to afford imported beer. "
Not only that, the reporter yesterday visited the Metro, the China Resources Ole ', Auchan and many other large supermarket liquor counter, various supermarkets are placed with a variety of brands of imported beer, stout-based, brand mainly card special forces Royal Earl de la Huff, Caesar, Alex Terry.
In China Resources Ole 'supermarket, consumers Ms. Lee, she said: "Before this beer in a hotel or bar to buy last year, Ningbo major supermarkets, imported beers rarely seen in the selection of Germany stout But this year, they filled the shelves.
A dealer at once imported German beer, more than 70,000 liters
Learned from the Office of the Free Trade Zone of Ningbo Entry-Exit Inspection and Quarantine Bureau, from January to July this year, the Ningbo Free Trade Zone to declare a total of 95,400 liters of imported beer, which is the same period last year, nearly four times the object of these beer sales mainly Jiangsu, Zhejiang area hotel , stores.
Ningbo Free Trade Zone, the Vatican Qi Kala Wine Co. this year, a new start-up enterprise, mid-August, the company completed the first batch of German dark beer import procedures, the total imports of 14,880 barrels of beer (a barrel 5L) German Bo Ruike brand count over 70,000 l.
Yesterday, the music built Chau, general manager of the company, told reporters that the reason the first purchase of such a large-scale, mainly optimistic about the Ningbo imported beer market.
The music built Chau investigation Ningbo beer consumption last year reached 50 million liters of German dark beer sales, mainly because no local general agents, lead to market wine high prices, market supply.
Ningbo is a city with strong spending power, once imported beer consumer awareness, will soon be accepted. "Le Chau said:" imported German dark beer officially sold a week, has Ningbo, Zhoushan, Taizhou Suzhou, dealers sold out more than 3,000 barrels, more than imports 1/3 of the total amount of beer. "
Sales surprisingly good music Jianzhou has the purchase price of the second batch import call the German side, the goods can be shipped in September to.
Another engaged in multi-beverage distribution said, as of the beginning of this year, Ningbo has more than 3000 kinds of wines from around the world, over 500 wine enterprises, the market has been relatively mature, Ningbo imported beer market has just started in Ningbo, dealers only a handful. However, this year, there are more and more drinks distributors set their sights on imported beer. '
Mellow is the main reason for popular imported beer
From the price point, imported beer prices much higher than domestic beer, 5 liter bottles of German dark beer, for example, the price of most brands of 200 yuan, with an average of about $ 40 per liter. Ole 'supermarket, the price of domestic beer generally two or three yuan a can, while the German stout price of 15-19 yuan.
METRO supermarket official said, compared with last year, this year, sales of imported beer significantly improved, may be due to large-scale sporting events driven. Of course, but its taste.
Ole 'supermarket, is the selection of imported stout Mr. Xue said: "Although slightly higher price of imported beer, but tastes more mellow, since German dark beer is drunk in the hotel, has been bought to drink alcohol degrees a much higher the malt degree than domestic beer, drink a bottle or two at a time, so the price can accept. "
An imported beer distributor, imported beer market in Germany stout brewed stout only allowed to use four kinds of raw materials, water, malt, hops and yeast in Germany are not allowed to use any additives, relatively healthy, This is more and more consumers choose one of the reasons for Germany stout.
