It's Happening....
Good quality leads to high market share
- Details
- Category: Ningbo Business
- Published: Tuesday, 29 December 2015 08:11
“We want to be the best in the field.” said Zhu Xiaodong, General Manager of Ningbo Yunsheng Co. Ltd. when speaking of upgrading the quality of the magnetic materials. According to him, the recently-concluded 1st China (Ningbo) Magnetic Materials Industry, Technology and Market Peak Forum released the strong information that the neodymium iron boron industry is ushering in a new golden era and the first-class quality will be the key for success.
Since the 1990s, the Yunsheng Group has been developing its permanent magnetic materials for over 20 years. So far, in terms of the brand influence, the company has ranked among the top five in the world and taken the lead in China. The company has obtained over 150 invention patents, most of which are independently developed in the manufacturing field.
In the field of computer memory, the top field for the adoption of the magnetic materials, the products made by Yunsheng have achieved 35% of the global market share. For any motor used by the Fortune 500 companies, the supporting products made by Yunsheng are used. When co-developing new products with the Apple, Yunsheng Group even has a say in the price.
How can it get such a high market share? Yunsheng’s answer is “focus”. “Now we can make sure the performance of the products, and that is a symbol of the maturity of the high-quality products.” said Zhu Xiaodong. The success is not achieved overnight, and what is behind the success is the company’s ultimate pursuit of technology, patent and quality.
The company has many strengths, such as the first-class R&D teams, the high-quality technicians, the pursuit for the optimal solutions, and the close contact and information exchange with the market. To Zhu Xiaodong, the most important is the company’s attitude to manufacturing. “Innovation and quality improvement need time and accumulation. Practice makes perfect. The most prominent global brands are those that have been developed through efforts of generations.”
Ningbo Konit & Nihon Magnetic Materials Inc. is another leader of the magnetic materials manufacturing in Ningbo. As one of the first neodymium-iron-boron production companies, it has been developing steadily. Currently, the company focuses on the production of the high-end products with the annual turnover of 4000 tons and a profit margin of 12%. Its products have been used such fields as health care, new-energy automobile and wind power generation. “With our products and technologies as good as those from Japan and Germany, we are competitive in the market with more reasonable prices.” said Yao Yuliang, General Manager of Konit.
As is understood, the magnetic materials industry is an important part of the new materials industry in China and one of the top three new materials industries to be developed and supported by the municipal government. The production capacity of Ningbo’s rare earth permanent magnetic materials accounts for over 40% of that of the whole country. Ningbo has become an important magnetic materials R&D, production and sales base in China with its total industrial output value exceeding 15 billion yuan.
“Besides Yunsheng and Konit, there are a lot of magnetic materials producers in Ningbo still stuck with the low-end manufacturing and serious overcapacity. How can these companies develop and excel?” said Yu Weixing, Executive Director of the Chamber of Commerce of Magnetic Materials. With the development of the “Internet+” and the coming of the “made in China 2025” period, the scope of the application of the magnetic materials will be further enlarged. Whatever the product, it must give priority to high quality and performance. Only the featured brands can have a position in the market.
The success of Yunsheng and Konit proves that quality is the key for performance. This has pointed to a new way for the companies’ transformation and innovation, that is, quality is the core and starting point of production.
