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Cixi Initiates Household Appliance E-commerce Platform
- Details
- Category: Ningbo District
- Published: Tuesday, 25 February 2014 13:02
Shortly after New Year's Day, Cixi Household Appliance Shop steps further in its strategic cooperation with Suning E-go (one of the mainstream platforms for household appliances in China). Recently, Cixi Household Appliance Shop officially commenced sales in Suning E-go, with the first 20 Cixi household appliance enterprises making debut collectively.
Suning E-go is the third e-commerce tycoon Cixi Household Appliances House advances with ever since its cooperation with Taobao on November 27, 2013 and 360buy on December 13, 2013 while its cooperation with Amazon is coming to fruition.
Cixi initiates such “government-enterprise-united, factory-banded, market-oriented” e-commerce platform in the household appliance industry in China. It is an effective exploration and attempt to realize transformation and upgrading steered by the government, to lubricate the channel between platform and industry chain and the channel between manufacture and sale, and to plug regional brand.
Up to now, the layout of the first round of household appliance brands has been basically achieved on the proprietary platforms of e-commerce tycoons such as 360buy with Cixi’s leading brands like Fangtai (FOTILE), Gongniu (Bull), Xianfeng (Singfun), and QINGYUAN successively entering it. With a higher threshold to enter e-commerce and lack of channels, talents and complementary equipments, it is getting harder for single traditional enterprise to succeed in e-commerce. Supported by 360buy and the municipal bureau of commerce and pushed by a resultant force of the municipal household appliance service centre and Ningbo Jia Yue more than e-commerce Company Limited, Cixi Household Appliance Shop project on 360buy is the first and major project in Cixi’s household appliance e-commercialized process and the first attempt for 360buy to cooperate with regional brands.
“Just like foreign trade enlightenment in later 1980s, the establishment of e-commerce platform provides unprecedented opportunities for foreign enterprises and small and medium enterprises (SMEs) of household appliance to open up e-commerce channels and foster independent brands,” Said Yu Xuehui, e-businessman of Jia Yue more and general operator of Cixi Household Appliance Shop.
Taking into consideration the reality that foreign trade enterprises and SMEs are predominant in Cixi, Cixi Household Appliance Shop adopts centralized operation, logistics, and after-sale service, concentrates processed work such as brand report, commodity examination, provides one-stop service from purchase, examination, storage, operation, warehousing logistics to after-sale service, and focus on the transformation from product-sale to brand-sale through processes of initiating, running-in, optimization, innovation and acceleration. Currently, Cixi Household Appliance Shop has achieved cooperation agreement with CHEARI and obtained its certification, examination and technical supervision services, thus solving the problem that foreign trade enterprises cannot enter platforms like 360buy without 3C certification when it transfers to domestic sales. In the latter half of this year, Cixi Household Appliance Shop plans to cooperate with first-class domestic and international industrial design enterprises and initiates R&D centralized services.
It has been the consensus for more and more Cixi household appliance enterprises that they should unite, open up e-commerce channels, and make independent brands. Many well-known small export enterprises of household appliances such as Zhuoli, Huayu, Yueli, Huazhi and 3A successively band together, while a batch of new brands and its new products like SAVTM electric steamer, OUGEDIO boiled water machine, HB airy frying pan, XKF soybean milk machine emerge to customers. At present, more than 10 enterprises enter Cixi Household Appliances Shop every month. In five years’ time, Cixi Household Appliances Shop will account for 1/3 share of the total household appliance market, expected sales being 5 billion yuan.
