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City tightens control on outdoor advertising billboards

Ningbo has enacted a ban on illegal installation of outdoor advertising billboards, according to an agreement signed on Monday between the municipal government and its six districts and the national high-tech zones.

Statistics released by the Urban Management Department show that there are 16,015 outdoor advertising billboards in the six districts and high-tech zone, and 93 percent of them were installed without any approval from the city planning department. Meanwhile, some billboards are lack of management, and even made from materials of poor quality. These billboards not only damage the city landscape but also pose potential threat to public safety. The municipal government vows to tighten control over these outdoor advertising billboards. According to the agreement, the urban management department will eliminate illegal outdoor advertising billboards, and regulate or integrate the advertising billboards in the urban downtown, major roads, major entrances and exits, airports, railway stations, bus stations, plazas, and stadiums. Ningbo will adopt a responsible management approach to outdoor advertising and ensure the urban scene.

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