Copyright 2024 - Ningbo Life / Ningbo Expat

Ningbo awarded “National Online Market Supervision and Service Demonstration Zone”

The State Administration for Market Regulation recently released the first batch of national online market supervision and service demonstration zones, with a total of 13 zones on the list, and Ningbo with high scores, becoming the first planned city to win the title.

The National Online Market Supervision and Service Demonstration Zone (hereinafter referred to as the Demonstration Zone) is a specific area recognized by the State Administration for Market Regulation, with a sound online market supervision and service system, sound mechanisms, standardized management, and strong innovation capabilities, and has a demonstrative and leading role nationwide.

Ningbo officially launched the establishment of a demonstration zone in 2018. Based on the "greatest resource" of ports and the "greatest advantage" of openness, Ningbo actively explores innovative regulatory and service models that are suitable for new business models in the online market and creates many iconic achievements with Ningbo characteristics.

In terms of e-commerce, Ningbo promotes the deep integration of "Internet plus industry". In 2022, the city cultivated more than 100 B2B websites and 106 business entities with sales scale of more than ¥100 million. In terms of cross-border e-commerce, Ningbo has innovatively constructed a "credit supervision+precise services" model for cross-border e-commerce. The cross-border online shopping bonded import volume has ranked first in the country for four consecutive years, the construction area of cross-border overseas warehouses accounts for about one sixth of the country, and the export overseas warehouse business volume accounts for one fourth of the country.

Ningbo also explores the integration path of live streaming e-commerce and characteristic industries to form a pattern of "live streaming+small household appliances", "live streaming+textile and clothing", and "live streaming+stationery", and build a core cluster area of live streaming e-commerce industry with Ningbo (Qianyang) Live Streaming Center as the core. In 2022, the live streaming sales in Ningbo reached ¥76 billion, up 34% year-on-year.

Ningbo has also innovatively built a comprehensive information system for the e-commerce, collecting data from network related entities throughout the city, and creating the "first warehouse" of Ningbo's e-commerce. As of now, there are a total of 128000 online business entities with registered and shipping locations in Ningbo, corresponding to 145000 stores.

Statistics show that in 2022, Ningbo achieved a cumulative online retail sales of ¥299.91 billion, accounting for 61.24% of the total retail sales of consumer goods in society, far exceeding the national average level; The number of e-commerce employees reached 366000, accounting for 7.21% of the total employment in the city; The tax payment for e-commerce is 29.72 billion yuan, accounting for 9.69% of the total regional tax revenue.

The relevant person in charge of the Network Supervision Department of the Municipal Market Supervision Bureau said that Ningbo will take the opportunity of deepening the establishment of demonstration zones to strengthen the construction of trademark brands and intellectual property protection in the online market, standardize the dispute resolution mechanism for consumer rights protection in the online market, create a new intelligent governance application scenario for the online economy market, and provide more "Ningbo samples" for national network market supervision and services

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