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Cixi: financial services liaisons shift functions

To urge on the construction of e-bank, Cixi Rural Cooperative Bank promoted the transformation of the functions of its financial services liaisons, developing them into information officers, publicity agents, office workers, overlookers as well as risk managers at a time. 
In 2012, the bank has deepened the construction of its financial services liaison stations through various activities including the construction of the e-bank. As the liaisons are familiar with the condition of the citizenry, the bank launched training programs on financial knowledge and trained them into information officers and publicity agents. The bank also asked liaisons for advices on the stock of loans and gathered risk warning signals and transformed them into overlookers and risk managers. In addition, the bank also trained some of the liaisons into office workers to manage the automated machines and help villagers with small deposit and withdrawal businesses.
At present, the bank has established 379 liaison stations, hired 774 liaison officers, and installed 85 automated machines.

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