Registered trademark guarantees products’ quality
- Details
- Category: Ningbo Business
- Published: Tuesday, 27 November 2012 09:58
Mei Xuejun, a farmer in Yuyao city, no longer need worry about selling out his Jiaobai (wild rice stem) ever since it was labeled the trademark of “Yuyao Jiaobai”. Moreover, its price is also several times higher than other unlabeled ones.
Trademark to identify places of origin of agricultural products is only a miniature of the achievements that Ningbo has made in building itself into a trademark demo city. Ningbo’s trademark construction developed rapidly with the national preferential policy in building trademark demo cities. News from Ningbo’s Industrial and Commercial Bureau showed that the total number of Ningbo’s registered trademarks increased by 52.8 percent, among which 7,625 were international ones and ranked the first in Zhejiang province. The number of trademarks to identify places of origin were 21, resulting in relative farmers’ annual income increasing by 30 percent averagely.
In May, 2010, Ningbo became the first group of demo cities to carry out the trademark strategy. The construction work won great attention from the government. For one thing, all the enterprises enjoy “green channels” in trademark registration cycle, international trademark application, and protection of well-known trademarks. For another thing, the Municipal Party Committee and the government launched ten policies in relevance to the trademark strategy, aiming at promoting companies’ independent innovation, and the trademark building and managing of small and medium - sized and micro enterprises. In addition, all county (town) level governments also carried out many rewarding policies.
Up till now, the total number of registered trademarks amounted to 87,769, an increase of 52.8 percent before it was rated as demo city. Trademarks not only brought great economic benefits to companies, they were also helpful to the process of companies’ transformation. You Haiyong, manager of Ningbo Aido Wiper Manufacturing Co. Ltd, once said, “The company was regarded as a trade processing company before we have our own trademark and the price of every wiper was only a little over ten yuan. Yet, after we registered the trademark, we transformed successfully and one thirds of our exports are labeled with our own trademark. The prices also increased by 60 percent. And all of the commodities for home market are labeled with the brand name Aido, with the retail price of a wiper increased to 88 yuan.”
Ningbo’s trademarks can be seen in 88 countries and regions, including the USA, the UK, France, Japan and North Korea. Benefiting from the national policy for trademark demo cities, Ningbo’s enterprises can enjoy more convenient and faster application procedures while applying for international trademarks through the automatic recognition system of the national trademark office. There are in total 7,625 international trademarks in Ningbo, ranking the first in Zhejiang.
Trademarks are closely linked with farmers’ interest. Over the last two years, Ningbo has emerged such new trademarks as “Yuyan Jiaobai”, “Niantian Ninuo”, “Yinzhou Lincao”, bringing benefits to over 2,000 farmers. According to incomplete statistics from the Industrial and Commercial Bureau, the per capita annual income of farmers has increased by 30 percent.
