"Interactive consumption" brisk in Jiangbei Wanda Plaza
- Details
- Category: Ningbo Business
- Published: Monday, 12 October 2015 09:32
During the National Day holiday, Jiangbei Wanda Plaza of Ningbo is undergoing an industrial reform, that is, the Tesco will close up and be replaced by such new family interactive consumption patterns as the Kids Place and Kids Want. With the blossom of e-business and personalized consumption, Jiangbei District has actively guided the enterprise transformation and upgrading of the business circles. The Wanda Plaza in the district has transformed from a "second generation plaza" to a "third generation plaza", which features interactive consumption by families.
The consumer-centered experience planning and social-centered O2O strategy will be the core competitiveness of the future shopping malls, which requires the shift from the traditional department stores and supermarkets to the new entertainment and leisure experience stores. By taking advantage of this opportunity and the increase of the occupancy rates of the nearby properties, Jiangbei Wanda Plaza has started its transformation by introducing such family interactive consumption forms as the Kids Want children's chain supermarket and the Kids Place Swimming Center. According to reports, the Wanda Plaza will also introduce the Top Sports City and the Caribbean seafood-themed restaurant and other brands, to build a "one-stop" business complex with such family interactive functions as shopping and leisure, entertainment and sports, and special cuisine.
