Television ads help promote the city's image
- Details
- Category: Ningbo Business
- Published: Tuesday, 24 September 2013 14:45
Starting from September 15, a 30-second TV commercial named "Scent of Ningbo" is broadcasting on
20:54 in CCTV channel 1.
The TV commercial was filmed in 2012 to boost the city's image and attract more visitors. The
commercial focus on four aspects of Ningbo, namely, "scent of books", "scent of rice cakes", "scent
of fish ", and "scent of love". Using a romantic cross-cultural love story as its plot line, the TV
commercial won public praise by displaying the beauty of Ningbo’s culture, cuisine, scenery and
people at the same time.
The latest version of the TV commercial also added new changes happened to Ningbo in recent years.
The 30-seconds commercial shows the traditional attractions like hometown of Chiang Kai-shek, statue
of Maitreya Buddha, Xiangshan Shipu Fishing Harbor, Qiantong the Ancient Town, Asoka Temple. It also
displays the modern side of Ningbo, including the downtown scenery and modern parks. It also
includes Ningbo delicacies like seafood, Tangtuan, rice cakes and other specialties. The TV ads
tells the viewers that Ningbo is a city that worth visiting and tasting by heart.
