Online Shopping Gets Brisk on Day "Double 11"
- Details
- Category: Ningbo Business
- Published: Tuesday, 22 November 2011 09:08
The eye-catching online shopping carnival in Taobao Mall on Singles Day (November 11,2011) ended at the midnight of the day. According to the official announcement released by Taobao Mall on November 13, the online shopping carnival secured orders worth CNY 3.36 billion during a single day of Nov. 11. Of all provinces, Zhejiang Province got the first place with 415 million CNY in sales revenue, and Jiangsu and Guangdong followed in second and third places respectively. Of all cities, Shanghai took the first place with 206 million CNY in sales revenue, and Beijing, Hangzhou and Chengdu followed in second, third and fourth places respectively. Ningbo took the fifth place with 73.06 million CNY.
Besides people’s huge purchasing power, Ningbo merchants also made big sales by means of online shopping and took the first and third places in sales revenue made during a single day. It is learned that on the “Singles Day”, three brand shops made the biggest sales, topping 40 million CNY, two of which were GXG and Beyond Textile of Ningbo.
The success of online shopping carnival showed that online shopping is becoming a new engineer to stimulate the domestic demand. On Singles Day, the sales revenue generated by Taobao Mall on Nov 11 was 936 million CNY, this recorded sales was nearly four times of that in 2010. Though Ningbo took the fifth place in all cities, it was the only non-capital city. The president of Taobao Mall Zhang Yong analyzed that a series of figures showed that the domestic demand had a rising momentum and again showed that e-business had become new powerhouse in boosting domestic demand and the consumption economy. It is learned that the sales revenue in 2010 reached 513.1 billion CNY, with an increase of 97.3% year-on-year and accounting for 3% of the total volume of retail sales.
At the same time, network marketing is also becoming a new transformational channel of the small-, medium- and micro-sized enterprises. According to the Opinions on E-business Development issued by the Ministry of Commerce several days ago, by 2015, the proportion of enterprises above designated size using e-business will reach over 80%, and the proportion of online retail sales will reach over 9% of the social retail sales. So the potential incremental market will be favored by the traditional enterprises. Many enterprises have transformed into selling goods in both real and online stores. Some enterprises, whether authorized as flag shops or franchised stores, have joined in Taobao Mall or other online retail platforms. For example, in this Taobao Mall online shopping carnival most of 2000 enterprises are small-, medium- and micro-sized enterprises. Two of the three brand shops with 40 million CNY in retail sales are “Amphibious Stars” who have both real and online stores
