Holiday tourism economy hit historical high
- Details
- Category: Ningbo Business
- Published: Tuesday, 14 October 2014 14:32
During the National Day holiday this year, Ningbo received 6.4862 tourists and achieved a total tourism income of 4.808 billion yuan, up by 21.3% and 20.4% respectively over the same period of last year.
Statistics from Ningbo Tourism Bureau show that during the holiday, the local travel agencies organized package tours for 68,000 tourists and received 97,800 package tourists. The counties or districts with a star-class hotel hiring rate of over 70% include Xiangshan County, Haishu District, Zhenhai District, Ninghai County, Yuyao County and Jiangbei District. The scenic areas receiving over 100,000 visits include Xikou Scenic Area, Xiangshan Movie & TV City, Songlan Mountain Tourist Resort, Dapeng Mountain Tourist Resort, China Fishing Village, Shipu Port Ancient Town, Ninghai Forest Spring Resort, Jiufeng Mountain Scenic Area, Jiulong Lake Tourist Resort, Qiantong Ancient Town and the Old Bund of Ningbo.
The 2014 Ningbo Tourism Festival, starting from the beginning of September, organized 68 socially funded activities for the golden week holiday, including over 20 agricultural activities such as the Persimmon Festival at Danshanchishui Scenic Area, the Fruit Picking Festival at the Greenfield Farm, and the Sunflower Exhibition at the Tiangong Farm. Despite the nationwide ticket price rise during the holiday, some scenic spots in Ningbo launched free admission or special concessions for tickets, including Xiangshan Movie & TV City, the Jade Park of Yuyao County, Ningbo Oceanic World, Jiulong Lake Tourist Resort and the Baoguo Temple Scenic Area.
Farm tour is the most popular choice for this year's holiday. The folk culture experiencing and farm food tasting activities are well received at such places as the Tengtou Scenic Area and Dayan Outdoor Sports Base in Fenghua County, Huchen Township and Xujiashan Village of Ninghai County, Jiulong Bay Leisure Resort, and Shadi Village and Fangjiadai Village of Xiangshan County. During the holiday, the agritainment tourist industry in Xiangshan County received 132,000 tourists, with a total business income of 11.7 million yuan, up by 32% and 44% respectively over the same period of last year.
The "moonlight" tourism is also brisk. With the development of moonlight economy in Ningbo, it has become a fashionable practice for citizens to taste seafood, have tea, watch shows and enjoy the night scene along the riverside leisure zones. During the holiday, the average daily diners to the Night City on River reached 2000, bringing about a total turnover volume of over 3 million yuan. The “Le Noir” by the Cirque du Soleil introduced by the OCT Group for performance at Yinzhou Stadium attracted over 9000 spectators. The lamp show over the Dongqian Lake attracted 24,000 citizens during the holiday.
Self-driving tour becomes the most popular form of tour, accounting for over 70% of the tourists to the scenic areas in Ningbo. During the National Day holiday, the number of self-driving vehicles entering Xiangshan County in the first five days reached 150,000, and that of the self-driving tourists to Fenghua County reached 877,000. The self-driving tourists to Yuyao County accounted for 85% of the total. According to the record of the license plates of the vehicles, the source of self-driving tourists are mainly Ningbo, Hangzhou, Jiaxing, Suzhou, Shanghai, and such other Yangtze River Delta cities as Jinhua, Lishui and Taizhou.
