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Ningbo Shopping Festival launched on August 1

The 2021 Ningbo Shopping Fesitval, with the theme of “shopping in summer”, will be held from August 1 to August 31.

Reportedly, with the busiest consumption peak season in August, the shopping festival will focus on such fields as new consumption, mass consumption, catering consumption, business district consumption, night consumption, culture, tourism and leisure consumption, and carry out six theme activities, 10 key events and over 200 other promotional activities to bring consumers a new consumption concept and shopping experience.

The huge amount of discount is quite remarkable. During the shopping festival, all business districts and commercial circulation enterprises will carry out online and offline promotion activities, covering the six main elements of food, housing, transportation, tourism, shopping and entertainment, so as to create a consumption atmosphere of “city-wide discount season” during the festival and make consumers enjoy shopping.

The month of August, which is also the time for the summer vacation, is also the peak season of cultural, tourism and sports consumption. During the shopping festival, the city will carry out diversified, innovative and all-covering consumption promotion activities. Among others, the night performance of the Nantang Ancient Street will include opera, folk music, talk show and light show, and the Intangible Cultural Heritage Exhibition on the Donggu Line will show the production process of intangible cultural heritage products on site.

In addition, focusing on the elements of “Ningbo vitality”, “fashion sports” and “sports health”, Ningbo will build a characteristic “web celebrity sports fair” with strong public participation, in hope of exploring a new pan-sports business model integrating catering, amusement, competition, sports experience, sports expo, interactive social networking and tours to Weibo-worthy locations

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