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Retail price war from under the net to hit the Internet

Details: Category: Ningbo News; Published: Wednesday, 20 June 2012 14:51

Ningbo Daily | Source 2012-6-20 9:04:02
　　Media network beginning from June 18 to promote "match-ups known as the domestic electricity supplier price war.
　　That morning, the members of the Miss Liu to open the computer to enjoy the "wealthy Feast" promotion by the electricity supplier. "A few days ago I grabbed the red envelope of the Lynx today specifically to use up on the 18th anniversary day of the Jingdong Mall, the majority of cosmetics in the promotion." Miss Liu said "red", "promotion" It is the day the substance of the electricity supplier price war.
　　With the rise of e-commerce, the electricity supplier strike fierce price war. In April this year, Suning Tesco first "rebellion", the following month time, including nine platforms of Amazon China, Lynx, Jingdong Mall, Tencent, Dangdang, Kuba, easy to hearing and the new eggs, etc. manufacturers have joined the fighting, the electricity supplier companies began to close combat. Jingdong Mall the day before yesterday anniversary day, this war into a stalemate. Response to Jingdong anniversary a few days ago Lynx high-profile announcement to invest 40 million yuan red envelopes of cash, real money user feedback, announced on the evening of the 17th to recover investment and 10 million yuan, the red envelope Lynx audience on the 18th, which will electric supplier industry, World War II to a climax.
　　Electric providers fighting to bring the greatest benefits to consumers. Monitoring from a scouring shopping search shows that China's top 10 electronic business platform has been fully joined the price war, the recent increase in total number of bargains more than 50%. Fancy a few days ago a pair of jeans priced at 199 yuan, the anniversary day, 99 yuan, but also use a 5 yuan Lynx red envelope, a total of more than 100 yuan cheaper. "Miss Liu for the successful network share happy.
　　The performance of network operators across the board gains across the board. Lynx announced yesterday that the data show that, on the 18th day, more than 55 million users log on to find affordable Home of the Lynx average click up to 250,000 times per second. Lynx Electric City, for example, Lynx notebook sales up 600% over the same period the previous week rose 300%, digital cameras, tablet PCs rose 400 percent, major appliances rose by 400%. On June 18 an hour to sell 11 tons of rice dumplings, to 15:00 Wufangzhai is comprehensive stock. The Ningbo brands are also able to benefit, peaceful birds and other dozens of brands reached 100,000 orders for execution in a morning.
　　The price war is a business promotion, the most direct and powerful means. In recent years, with the development of e-commerce, retail commercial price war from the net spread to the Internet, geographical restrictions, and to get rid of a popular feast. Which a price war, the electricity supplier from the implicit Running out of turn to tit for tat, a new round of price war known as the "power supplier industry in the first half of the summary-style battle.
　　The price war broke out, first from customers compete in the electricity supplier. In China, a growing proportion of online shopping, the Internet economy has become a battleground. Second, and closely related to the current macroeconomic context. From the fourth quarter of last year, many Chinese enterprises, especially household electrical appliance enterprises suffered serious challenges, data show that the first two months of this year, the domestic home appliances sales fell 13 percent, market environment, the situation so that the network operators price war inevitable. Again, and retail seasonal. June, July, August because of bad weather, usually retail relatively low season, but consumers favor online shopping are not subject to seasonal effects, so June is the electricity supplier a good time to show its mettle.
　　In the fierce battle in the electricity business, consumers will receive benefits, but also expressed that the net purchase price war should first avoid the price game. The relative line customers, online shopping consumers are price sensitive, they are more like the way of price cuts directly to the discount, not like the "full cut", "full send" and holding a calculator to do arithmetic ". Some friends made it clear that online shopping, not full cut, full to send this kind of promotion, hope Mingzhemingkou.
　　At the same time, in the face of consumers have applauded the appliance "network war", the industry believes that the supply chain and logistics network operators should be proactive in such a fierce price war environment, electricity providers should ensure that most commodities to maintain a price advantage localized logistical advantages also need a strong supply chain system and covering the whole country, in order to avoid promotion "has insufficient capacity.