Ningbo netizens spend 393 million on 'Singles' Day'

Category: Ningbo News
Published: Tuesday, 20 November 2012 09:19

China's e-commerce giant Alibaba pocketed 19.1 billion yuan (3.04 billion U.S. dollars) during its "Singles' Day" shopping promotion on Nov. 11, it announced on Monday. The figure was three times more than that of last year, according taobao.com, a key sales platform under Alibaba.

Ningbo netizens made significant contribution to Sunday's spending binge. According to data from the Alibaba Group, netizens in Ningbo spent 393 million yuan on "Singles' Day", an astonishing figure compared to last year's 73.06 million yuan. However, according to a ranking among major Chinese cities, Ningbo, although ranking the second in Zhejiang province, dropped to the eighth from the fifth position nationwide last year. The top three cities are Shanghai, Beijing and Hangzhou.

The data show that the promotion on Sunday enticed 213 million Internet users to shop on taobao.com and Tmall, two sales platforms under Alibaba, accounting for 40 percent of Chinese Internet users. Ten million users visited its website in the first minute of the sale. The ravenous consumers quickly snatched hundreds of thousands of goods including down jackets, iPhones, shampoo, liquor, and even diapers.

The figure of 19.1 billion yuan embarrassed traditional retailers. During the passed eight-day national day holiday, the 5,000 outlets form 395 large and medium-sized shopping malls in Shanghai earned a total operating income of 6.43 billion yuan. Even in Hong Kong, the well-known 'paradise of shoppers', the average daily retail sales in August was reported as 930 million yuan.

 

The consumers empty their pockets while merchants fill up theirs. The data from Tmall show that 217 online vendors on Tmall.com had reported more than 10 million yuan in sales. Three vendors reported sales of over 100 million yuan, 14 reported sales of more than 50 million yuan, and 200 between 10 million yuan to 50 million. Besides, there are 1,527 vendors achieved a turnover of more than one million yuan.