Maxwin(China) Settled in Hefeng Creative Plaza

Details

Category: Ningbo Business

Published: Tuesday, 23 October 2012 14:23

Maxwin, a fast-fashion garment brand, relocated its design and research headquarters in Ningbo Hefeng Creative Plaza on October 18. A 1000-square-meter exclusive shop of Maxwin was opened in the Plaza on the same day.  

Maxwin was founded by Shenzhou International Group Holdings Limited with a registered fund of 62 million US Dollars. Shenzhou International Group, as the largest longitudinal integrated knitted manufacturers in China, planned to build Maxwin into a brand making cost-effective clothes for all family members from 0-50 years old. By relying on its leadership position in domestic knitting manufacturing industry and giving full play to the advantage of its rapid reaction of the supply chain, it would focus Maxwin’s development on clothing design, research and development, retail expansion and marketing.  

Hefeng Creative Square was planned by the municipal government to be built as Ningbo’s cluster of design and creative industries. And it was also a city card transforming Ningbo from a manufacturing city to a design city. After one year of its operation, the Plaza has absorbed a group of industrial design and creative enterprises including IAT Automobile Technology Co., Ltd. (Ningbo), Ningbo ARTOP Design Inc.. The signing and occupancy rate of the plaza exceeded over 70%, showing an increasing agglomeration effect.