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Tourism in Ningbo entering the leisure era

It has been ten years since the start of "China Tourism Day" and the tourist satisfaction rate for Ningbo has been No. 2 in China for two consecutive years. Every year, over ten travel agencies rank among the top 100 agencies in Zhejiang Province or even in the whole country, and the investment in tourist project construction has reached 100 billion yuan. Over the past five years, tourism in Ningbo has developed in a leap-forward manner. In 2011, the tourist revenue reached 75.13 billion yuan and Ningbo ranked No. 2 in the whole province in terms of tourist economy strength.

In 2006, the total tourist income stood at 31.6 billion yuan. In 2009, Ningbo Municipal Party Committee and Ningbo Government proposed to build Ningbo as the best destination for leisure tourism in the Yangtze River Delta and a first-class tourism city. So far, the tourism industry in Ningbo has greatly improved in terms of both economic output and service quality. Over the past five years, the output of the tourism industry has doubled and the tourist revenue has increased 27.55% year by year on average, higher than national and provincial average.

Service quality continues to improve. During the five years, no major tourist safety accident occurred; Ningbo Tourism Quality Supervision Office received over 1000 complaints and with a 100% completion rate, it helped to save over 570,000 yuan for tourists. In 2011, in the tourist satisfaction assessment of 50 major cities in China, organized by Chinese National Tourism Administration and China Tourism Academy, Ningbo ranked No. 2 for the second consecutive year.

Tourism continues to benefit the citizens. Ningbo Tourist Festival, themed as "traveling is your lifestyle and leisure adds your happiness", is becoming a festival for citizens. The four Festivals from 2008 to 2011 brought about 25.2 tourists to Ningbo and the related tourism consumption reached 21.3 billion yuan. In 2011, "May 19th", the date when the first essay of Xu Xiake's traveling notes was written, was accepted officially as "China Tourism Day", ten years after its first application.   

The standardizing process of tourism continues to speed up. In 2007, Ningbo became the first pilot city in Zhejiang Province to carry out travel agency quality evaluation. In 2008, Ningbo issued the "economy hotel ranking evaluation standard", first local standard of its kind in China. On February 1, 2012, "Ningbo leisure tourist base evaluation rules", the first local standard on leisure tourist base in China, came into effect. Over the past five years, there have been in Ningbo one more 5A-level scenic area, 12 more A-level scenic areas, 11 more agricultural demonstration sports, 3 more provincial eco-tourism demonstration areas, one more provincial eco-tourist area and 22 more provincial star-class village tourist spots.

The investment in tourist project construction entered the "100 billion-yuan era". During the 11th Five-year Plan period, 195 tourist projects started construction with a total investment of 78.7 billion yuan, among which 42 billion yuan were for 134 new projects. In 2011, there were 94 tourist projects under construction and the total investment reached 117.44 billion yuan.

The year 2012 will witness the coming of the era of citizen leisure tourism in Ningbo. There will be 20 five-star hotles and over 220 star hotels, which guarantees Ningbo's leading position in the country in terms of scale and level of star hotel industry. Meanwhile, Ningbo strives to have two more above 3A scenic areas and one more eco-tourism area.

Six new forestry sightseeing garden areas approved

Zhejiang Forestry Department recently released the list of the 6th batch of forestry sightseeing garden areas, and the following six garden areas in Ningbo are included: Huchen Dongshan Eco-agriculture Sightseeing Garden in Ninghai County, Linjia Village Forestry Sightseeing Garden Area in Fenghua County, Meifeng Yunwu Tea Plantation Forestry Sightseeing Garden on the "ancient tea and horse road" in Ningbo, Xiangshan Folk Culture Village, Ningbo Baoguo Temple Scenic Spot and Persimmon Forest Sightseeing Garden Area in Yuyao County.

The assessment and approval system of provincial forestry sightseeing garden areas has been launched since 2006. So far, 26 forestry garden areas in Ningbo have passed the accreditation

The 3rd China Lake Leisure Festival got 2011 China leisure innovation award

Recently, in the awarding ceremony of 2011 China leisure innovation awards as well as the 5th session of best China tourism suppliers selection was held in Beijing, and the 3rd China lake Leisure Festival project, submitted by Dongqian Lake tourist resort, finally got the leisure festival innovation award when competing with over 160 projects submitted by all levels of tourism bureau and leisure tourist businesses. It is known that 2011 China leisure innovation awarding activity is approved by the National Tourism Administration, specially sponsored by China Tourism Association and National Leisure Standardizing Technology Committee, and jointly hosted by the Leisure Holiday Division of China Tourism Association, and China Tourism and Leisure Web. The award is to be given to those institutes, individuals and products that have made outstanding innovative contributions to the development of leisure industry, and is decided by online public election and expert committee evaluation. In the past few years, thanks to its natural and cultural advantages, the Dongqian Lake tourist resort has innovatively held three sessions of China Lake Leisure Festival, which has given birth to the new leisure domains, industries and products. It has definitely become a leading force of the development of lake leisure industry home and abroad.

Three Tourist Enterprises Won Title of Top Brands of Ningbo

Recently, Ningbo Top Brand Authentication Committee released the list of the 2011 Ningbo Top Brands. Three Ningbo tourist enterprises were on the list.
The three tourist enterprises are Hangzhouwan Hotel of Cixi, Feiyang International Travel Agency of Ningbo and Golden Coast Travel Agency of Xiangshan. Up to now, seven travel agencies of Ningbo have won the title.

Seven cities jointly applying for the world cultural heritage

Sponsored by Chinese Academy of Social Sciences and Ningbo Municipal Government, co-organized by Zhejiang Provincial Administration of Cultural Heritage, and hosted by the Historical Study Institute, Ningbo Culture, Radio and TV Bureau, Ningbo Museum (also as the Research Center of Chinese Marine Silk Road), the international forum of "Marine Silk Road and the process of world civilization" was held in Ningbo on December 10. The forum was attended by Hang Haotao, Secretary General of Chinese Academy of Social Sciences, Julien Glana, cultural Commissioner of UNESCO Office in Beijing, Guan Qiang, Director of the World Cultural Heritage Department of Chinese State Administration of Cultural Heritage, Bao Xianlun, Deputy-director of Zhejiang Cultural Department and Director of Provincial Administration of Cultural Heritage, Cheng Yuechong, Vice-mayor of Ningbo, Xie Xiangyang, Vice-mayor of Beihai, Gu Shiyang, Vice-secretary General of Guangzhou Municipal Government, Zhao Jing, Vice-mayor of Zhangzhou, Yang Rong, Vice-secretary General of Yangzhou Municipal Government, Sun Yebao, Mayor of Penglai, as well as over 40 exports on the study of Marine Silk Road from home and abroad.

UNESCO has paid special attention to the application of Marine Silk Road for world cultural heritage. The State Administration of Cultural Heritage, actively involved in the negotiation with Mid-Asian countries for the application of the Land Silk Road for world cultural heritage, has also been making great efforts to promote the application of the Marine Silk Road. In 2009, a meeting was held in Yangzhou by the State Administration of Cultural Heritage, when Penglai, Yangzhou, Ningbo, Quanzhou and Guangzhou were included in the project of the Marine Silk Road application. This year, the Research Center of Chinese Marine Silk Road was jointly set up in Ningbo Museum by Chinese Academy of Social Sciences and Ningbo Municipal Government. Beihai, Guangzhou, Zhangzhou, Quanzhou, Ningbo, Yangzhou and Penglai established the joint conference mechanism for the research, protection, exploration and joint application of the Marine Silk Road for the world cultural heritage.

In the forum, officials from the seven cities made speeches focusing on such issues as the cultural heritage protection, application of world cultural heritage and scientific urban development. Experts and scholars had a in-depth discussion on the theme of "Marine Silk Road and the process of world civilization".

Related officials of the seven cities held a second round-table meeting and signed the program of action (named "new chances, new challenges and new leap forward")for the joint application of the Marine Silk Road being titled world cultural heritage

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