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Survey: Ningbo adults read an average of 5.25 books in 2020

Adults in Ningbo, East China's Zhejiang province read an average of 5.25 paper books in 2020, up from 4.99 books a year earlier, according to a survey released by the China Academy of Press and Publication on April 23.

The survey stated that 91.2 percent of adults in the city read materials such as books, newspapers, and digital publications last year, 0.4 percentage points higher than in 2019 and much higher than the national average.

More than 83.2 percent of adults from Ningbo accessed digital content via mobile phones and had an average reading span of 134.34 minutes per day.

However, only 29.1 percent of the respondents said they prefer to read on mobile phones, while 38.9 percent prefer reading paper books.

In terms of the number of readers, Yinzhou district topped the city, followed by Haishu district and Zhenhai district.

The survey found that adults in the city were highly interested in reading activities, with more than 70 percent of the people surveyed hoping that local authorities would hold more reading activities and festivals.

The city's minors read an average of 10.42 paper books last year, and 92.1 percent of them read materials such as books, newspapers, and digital publications.

Ningbo is the first city in Zhejiang to have a legislation that promotes reading.

The regulation does not make reading compulsory nor interfere with individual reading behavior. Instead, it further clarifies the responsibilities of related government departments and helps tackle existing problems in the city, such as the unbalanced distribution of reading facilities and the lack of reading services.

The month of April has been designated as a "reading month" in Ningbo, according to the legislation enacted in April last year.

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