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Ningbo explores the integration of intangible cultural heritage and tourism

In 2019, the first year of integration of culture and tourism, on August 5 and 6, the citizens, experts, writers, scholars, and more than 20 media formed a team to explore the intangible cultural heritage projects with the most local cultural characteristics. Through a series of trips including Yue kiln celadon, Zhenhai Haiphong story, Ninghai dowry and Yinzhou national treasure tour, the team explored the charm of Ningbo’s cultural tourism integration and held symposiums to discuss how to better make use of intangible cultural heritage.

On the afternoon of August 6, experts and scholars believed that high-quality tourism requires a more unique and added value of regional culture, while intangible cultural heritage is one of the most distinctive cultures. The combination of tourism and intangible cultural heritage will be a new trend, while in the process of development, the protection of intangible cultural heritage cannot be ignored. In addition, at the meeting, the inheritors of our city’s national intangible cultural heritage also discussed the cultivation of inheritors and the expansion of the intangible cultural heritage industry.

At present, the city has the only national-level cultural and ecological protection experimental zone in the province - Xiangshan Marine Fishery Culture and Ecological Protection Experimental Zone; a complete national, provincial, municipal and county-level four-level directory system has been established. Currently, there are 25 representative items of national intangible cultural heritage and 96 items at the provincial level, with 15 national representative inheritors and 78 provincial representative inheritors, 5 national-level traditional craft revitalization catalog projects and 12 provincial-level projects; There are also 57 bases including provincial-level intangible cultural heritage inheritance teaching, publicity, and display, productive protection, university non-legacy research bases, etc., and 7 small towns of intangible cultural heritage at the municipal level. Next, cultural tourism integration will be taken as the focus to strengthen the development and utilization of intangible cultural heritage resources and promote the transformation of traditional cultural resources and cultural elements into tourism products, so as to construct a new pattern of scientific protection of intangible cultural heritage

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