Songlanshan Beach Resort and China Fishing Festival listed as provincial brands of strength
- Details
- Category: Governmental News
- Published: Monday, 07 November 2011 20:22
Recently, the first report on competitiveness of travel brands was released in Zhejiang Province. In competing with hundreds of other travel institutes and festivals, Songlanshan Beach Resort and China Fishing Festival are listed in the brands of "most energetic scenic spots" and brands of "festivals with greatest potential" respectively. The report is jointly proposed by Zhejiang Tourism Association and Zhejiang Mainstream Media Alliance for travel in China. As a national AAAA scenic spot located in the east of China, Songlanshan Beach Resort is a comprehensive beach resort integrating leisure, entertainment, holiday and conference. In the first nine months this year, it greeted about 1.3688 million tourists, up 14% over the same period last year. At present, there are some projects still under construction in the resort, such as Golden Palm Holiday Inn, Heart Sea Resort Hotel and Sunny Resort Hotel. The resort aims to build the biggest resort for conference tourism and leisure vacation hotel cluster in the Yangtze River Delta area. China Fishing Festival has become the symbol for the tourism in Xiangshan County. In terms of the number of tourists, the annual Festival has actually becomes another tourist "golden week". During this year's Festival, Xiangshan County greeted 366 thousand tourists from inside and outside the county with a total tourist volume of 325 million yuan, up 61 % and 35% respectively over the same period last year. It is said that the list is strictly made after authoritative research and careful assessment on those scenic sports, festivals and travel agencies, and at last 44 of them are chosen as the leading brands in the field of tourism in Zhejiang Province.
