Copyright 2021 - Ningbo Life / Ningbo Expat

“Art in Village” upgraded in Ninghai County

“With the Maoyang wedding theme art village as the starting point, and the love theme slow walking trail as the main line, we can link up the whole Shimen Love Art Valley.” On the morning of August 1, at the wedding industry docking meeting at Maoyang Village, Dajiahe Town, Ninghai County, Liu Dongfeng, a resident artist and professor of the School of Fine Arts of Shandong Normal University, expressed his creative ideas about the “Art in Village” program, and the participating wedding companies scrambled for orders.

“Professor Liu’s design concept is very in line with the needs of new couples at present. Our company looks forward to greater cooperation with him.” said Chen Shixue, the planner of Ninghai Yin-time Wedding Planning Hall. Meanwhile, she suggested designing and making a card like "map" of love experience, a traditional wedding with a sense of solemn ceremony and other experience links to attract more new couples’ attention. Xue Jianjie, the person in charge of Ninghai Xiongze Film and TV Media Co., Ltd., also put forward his own views. He hoped to cooperate with Maoyang Village and Professor Liu’s team to excavate the cultural heritage of “red dowry”, develop various industrial elements related to love, build Maoyang Village into a famous location online for wedding shooting, and bring visible passenger flows to increase the income of local villagers.

Some enterprises expressed their willingness to cooperate, and emotional experts also gave advice to the development of the village. “Interactive experience is very important to attract tourists to stay in the village for consumption. Focusing on the theme of love, Professor Liu’s team will guide the villagers to build a ‘worry relief grocery store’ in the village, so that tourists can communicate with emotional experts by letter, and precipitate their feelings with the slow pace.” Ge Zheng, a youth love expert of the Zhejiang Provincial Committee of the Communist Youth League, and a senior love and marriage expert, wanted to set up his own love and marriage studio in Maoyang Village. Meanwhile, he suggested fully developing the functions of the old houses and create the “live action role playing” scenes so as to enhance the tourists’ sense of experience through immersive plots.

“The village ring road designed by our team focuses on traditional culture, integrating experience, research, culture and commerce.” Liu Dongfeng’s concepts are in line with the ideas of experts and enterprise representatives. The team formed a strategic partnership for the cooperative development of “Love in Maoyang” Wedding Industry Base with four local enterprises, Xiongze Film and TV Media, Yin-time Culture Media, Ruiyou Culture Media and Chenxu Wedding. By integrating the industry into the village art transformation in advance, and refining and excavating the unique cultural IP, the universities, enterprises, scholars, experts and local villagers have formed the “strongest” village team, which is the latest footnote for Ninghai County to promote the upgrading of the action of art revitalization of the countryside

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