Tourist income in Xiangshan exceeds 16.2 billion yuan
- Details
- Category: Ningbo District
- Published: Tuesday, 19 January 2016 08:55
tatistics show that in 2015 Xiangshan County received 17.82 million tourists and achieved a comprehensive tourist income of 16.28 billion yuan, up by 12.7% and 11.4% respectively, including over 30 million yuan for online sales and 270,000 tourist tickets were sold online.
The "movie and TV tour" is the most lucrative. In 2015, the Xiangshan Film and TV Town area achieved a total income of 71 million yuan with 1.815 million visitors, up by 11.6% over he previous year. The town received 153 film or TV production teams, up by 45.5%, and becomes the second largest and most influential film and TV base in China, only next to Hengdian Film and TV Town.
Rural tours have become a feature of the county. During the holidays, the tourists prefer to enjoy the farm life. Such festival activities, as the Loquat Festival of Xinqiao Town, the Cherry Festival of Qiangtou Town and the Grape Festival of Xiaotang Town, attracted a large number of tourists and further highlighted the rural tour brand of Xiangshan County. In 2015, the rural tourism received 3.62 million tourist and the direct business income reached 376 million yuan, up by 22% and 23% respectively over the previous year. Meanwhile, Xiangshan County has made great efforts to develop the "five-section patter" for tourism (including the leisure and sightseeing section, the river-mountain sports section, the cultural experience section, the film and TV ecological section and the coastal holiday section), to further improve the rural tourist planning of the county.
The island tours and port tours are also popular. Reportedly, during the National Day holiday of 2015, the Shipu Port, the Tantou Mountain Island and the Yushan Island received 72,000 tourists. "Such tourist patterns as sailing experience, on-water sports, yachting, leisure fishing, port tours and island tours have become the new tourist growth points for the tourism in Xiangshan and they have also become the new symbols of the marine tourism in XIangshan County." said a person in charge from the Landscape Tourist Administration of Xiangshan County.
In addition, the county actively explored new tourist products and routes and expanded its market. In cooperation with the three major domestic tourist tycoons as Chunqiu International, CTS and Ctrip, the county held the tourist promotion meetings in Nantong and Shangrao and attended a dozen of expos such as the China International Tourist Goods Expo and the CEEC Investment and Trade Expo, in the hope of improving the fame and popularity of the tourism in Xiangshan County
