Copyright 2024 - Ningbo Life / Ningbo Expat

Cultural Products making strides in "Going Global"

It was learned form the training class concerning cultural trade organized by the Ministry of Commerce in Ningbo, cultural product exports in Ningbo last year accounted for 3.34% of the export volume of the city, with a growth rate doubling the national average. During the first 10 months, it reached $380 mln, up 15.3% over the same time last year.
Some leading cultural enterprises like Soundking and Hailun have increased their export volume. After the outbreak of the global financial crisis in 2008, Ningbo Soundking Group spent 70 mln Yuan on acquiring three other world-renowned audio brands (Studiomaster, Cardac, Carlsbro), which made it better known around the world. Recently, a group of 36 Europeans in purchase of super stereo musical instruments visited the Soundking Group and immediately signed intention agreements worth 10 mln Yuan. Another representative, Ningbo Hailun Musical Instrument Manufacturing co., Ltd., is known as the National Pilot Base for Cultural Industry, with its pianos exported to the EU, the US and the Asia-Pacific region. Building international sales networks has become a new alternative for Ningbo cultural enterprises. For example, Ningbo Kaku Cartoon Making Co., Ltd invested 2 mln HK dollars on establishing Maiquan & Keke International Cultural Media Co., Ltd in Hong Kong in October, mainly to promote its animations and derivatives, and to deal with orders from Japan, South Korea and other countries. Moreover, Zhejiang Xuanyi Internet Technology Co., Ltd, in collaboration with Chinese subsidiaries of game companies from Japan, America, etc, has brought its independently developed online game "The Revival of Empires" to the international market.

Other cultural enterprises such as Guangbo and Deli have also set up dozens of sales networks across the globe, especially in the European and US markets. Guangbo Group alone has founded 3 marketing companies in America, Dubai and Hong Kong respectively, and signed contracts with over 20 subsidiaries in Belgium, Italy, etc., exporting over 5,000 kinds of cultural products with a turnover of $90 mln per annum. 
It's shown by China's Customs Statistics that cultural products in Ningbo are mainly exported to the US and European market. During the first 10 months, a total of 140 mln dollars of Ningbo cultural products were exported to the US , up 20.4%, and 95.759 mln dollars to the EU, up 5.5%, among which visual artwork ranks in the first place (worth 300 mln dollars) ,with printing work the second ( worth 54.861 mln dollars).

In the next few years, as the NCDP (Ningbo Cultural Development Plan initiated during the 12th Five-Year Plan) puts it, we will give full support to the export of cultural products and services with Ningbo characteristics, attach great importance to international sales network construction. Driven by incentive policies, cultural products in Ningbo will go global at a rate never seen before

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