Children's fashion market getting brisker
- Details
- Category: Ningbo Business
- Published: Monday, 31 October 2011 08:44
The fashion industry of Ningbo is no longer dominated by men’s wear. It has taken on a more balanced development pattern between men's wear, women’s wear and children's wear, business wear, leisure wear.
Nowadays children’s wear has become a new hotspot attracting capital in Ningbo. It is reported that in past two years there are more than 200 million yuan swarming into children’s wear market, to companies of Seduno, Red Song, peacebird and so on. At present there are more than 20 children’s wear companies in Ningbo which have self-owned brands, such as old brands including Yixiu, Chunyazi, Shanshan KIDS, and new brands including Alphabet, Pretty Tiger, Red Song, Babilele, Dear Deer, Suncool and so on. The Ningbo children's wear has initially formed a situation of collective development of brands.
There are many new children’s wear brands making their debuts in this International Fashion Fair, among which Jiabirui is a typical representative whose cartoon is a little boy wearing a red pullover and a cloak.
“This fashion festival is the first debut of Jiabirui, from the response of customers we learn that our products have a good popularity, and children’s wear will become a main direction of our company in a few years.” The head of Ningbo Baina Textile Co., Ltd, Chen Guoping said.
The collective entry into the children's wear market mainly dues to its huge development space. The children's wear market is regarded as the last piece of lucrative cake in fashion industry. It is said that the Chinese children's wear market has a capacity of more than 90 billion yuan. In Ningbo, a huge consumer demand brings a very good opportunity for the development of children's wear brand. “Compared to the men’s wear and women’s wear market which are very competitive, children’s wear market has great development space.” Chen said. The children’s wear designer Zhu Xiayan in Chunyazi Apparel Co., Ltd. thinks that children’s wear market has bright prospect, but the lack of professional designers and the low profit are two negative factors hampering children’s wear market.
The booming market of Ningbo has attracted a number of professional children's wear brand planning organizations. At the International Fashion Fair yesterday, Shanghai Cute Cultural Communication Co., Ltd has authorized by many world-famous children’s wear brands, such as Japanese D.D.Cat, American Garfield and Snoopy, Dutch Miffy and South Korea’s Ddung and multiple original cartoons. The head of this company thinks that the good brand image is the prerequisite of the success of a children’s wear industry, but a new-started children’s wear industry faces the lack of specialized children's wear brand planner and designers, consequently, the authorized use of well-known brands is a good solution.
Though authorized by many world-famous children’s wear brands, there are few customers in the exhibition booth of the company. The head of the company said it showed brand popularity is yet satisfactory in the children’s wear industries of Ningbo. Chinese famous brands are only a few, and the homogeneous competition is a common phenomenon in children’s wear market. On one hand, it shows children’s wear market has great potential and on the other hand, the brand awareness in children’s wear industry still need to be further strengthened.
A person in Fashion Trade Association thinks that children’s wear in Ningbo has only a few famous brands, most of which are transformed from foreign trade enterprises, so they should experience many explorations and attempts in brand-designing, channel-extending and maintaining, operation and management.
