The fourth top coffee seller Doncafe entered into China’s market
- Category: Ningbo Business
- Published: Wednesday, 11 August 2021 15:11
“There are two coffee beans, with greatly commercial value, planted in large quantities in the world, namely the Arabica bean and the Robusta bean. Serbian coffee boasts various flavors, strong floral and fruity aroma and appropriate complementarity of acidity, bitterness and sweetness ...”
On August 5, a special tasting event was held in the permanent pavilion of products from Central and Eastern European countries. As the fourth largest coffee brand in the world, Doncafe from Serbia made its way to China. This is the first CEE coffee brand entering the Chinese market, debuting at the 2nd China-CEE Expo in June this year and considering Ningbo as a “bridgehead" for future development in China.
It is reported that Doncafe has 14 production bases around the world, it perfectly combines traditional production method and modern brewing technology, aiming to produce high-quality products for the mass market. After more than 20 years of development, it has emerged as one of the top 5 coffee brands in the world, ranking 4th in total sales, and is expected to become a dark horse in China’s prevailing coffee market.
Ningbo Serbian National Pavilion, which has been engaged in trade between China and Central and Eastern European countries for many years, serves as the general agent of Doncafe in China. Zhong Kai, CEO of the company, said: “We will attempt to sell the coffee in Ningbo International Convention and Exhibition Center Hall 9, and the first national flagship store location is still under investigation, which is expected to land in Ningbo Old Bund in November this year.
By the new retail model of ‘online and offline', we will operate Doncafe as a national offline chain store similar to Starbucks and open it for franchising, while introducing abundant product lines of coffee beans, instant coffee and espresso. With the diversion of offline stores, some other new products from Central and Eastern Europe, such as milk and cereal, will also have more opportunities to be known by the public.
At present, the team in charge of the Serbian National Pavilion in Ningbo is also opening “Central and Eastern European House" in more than 60 major cities in China with Ningbo as the center. According to their vision, the “Central and Eastern European House" is not only a place for commodity experience and tasting, but also a “living room of the city" to show the economy, politics and culture of Central and Eastern European countries in all aspects.
Ningbo has the only China-CEE economic and trade cooperation demonstration zone in China, relying on the platform of the CEE Expo, which brings us a lot of promotional opportunities. Next, we hope to introduce more high-quality goods into China, spreading them from Ningbo to the whole province and even the whole country." Zhong Kai said