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Bicycle companies in Cixi march into overseas markets

Recently, Cixi Boli Automobile Industry Co., Ltd. is very busy, braking systems produced one after another. The officer of the company said that since 2018, Boli has invested more than 8 million yuan per year for equipment and technology upgrading. In the first half of 2020, innovation dividends continued to be unleashed and exports grew by about 200% year-on-year.

 The popularity of Boli’s products is the epitome of the recent booming production and sales in Cixi’s bicycle industry. Since countries including France and the UK have launched polices to encourage to ride bicycles, the demand for bicycles in European market has increased significantly. The officer of Cixi Customs said, “Cixi is

one of the main production bases of bicycles in China. In the face of new opportunities in foreign trade, local bicycle enterprises are to expand overseas presence at a faster pace and to seize market opportunities.” In the first five months of 2020, Cixi's bicycle exports increased by 10.5% year-on-year.

 Prepared companies are easier to grasp market opportunities. As a leader in the bicycle industry, Ningbo Richeng Company has improved technological innovation and accelerated the research of new products with a 4-million-yuan investment annually. In order to improve the performance of the bicycle derailleur, the company has promoted the application of robots to replace human workers. The president of the company said, “The sales steadily increased after the material of the derailleur was changed from steel to aluminum.” In the first five months of 2020, the exports of Richeng Company increased by about 25% year-on-year, and the products are sold in more than 20 countries.

 Competitiveness comes with technological innovation and market expansion leads to development. Since February 2020, Ningbo Henglong Automobile Industry has worked hard to look for business opportunities and expand the market, the export volume of bicycle parts increased more than 30% year-on-year. The manager of the company said, “Only with investment will there be returns. Both internal and external development is of great importance for a company’s innovation and development.” In the first half of the year, Henglong has strengthened cooperation with domestic and foreign bicycle manufacturing enterprises, and the production and sales are booming. Recently, the company staff are working hard to finish the orders, and the daily output of bicycle parts has reached 160,000 sets.

 With the support of the government, enterprises continue to grow. Cixi Government has launched various policies and services to help foreign trade companies get out of trouble. Party members and cadres in Shengshan Town, Cixi went to the production line, help bicycle companies solve production and management problems and broaden sales channels. In the second quarter, both of the bicycle industry’s exports and domestic sales in the town has increased against the market, the total sales of regulated enterprises growing by more than 36% year-on-year

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