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Ningbo Listed in Top 20 Cities with Biggest Outbound Tourism Spending Power

Ningbo was listed in Top 20 Cities with Biggest Outbound Tourism Spending Power, coming to 15 in national rankings, according to the 2018 Chinese Tourists Outbound Travel Big Data Report issued on March 13th. Recent years have witnessed increasing outbound tourism among Chinese tourists.  

Jointly issued by China Tourism Research Institute and Ctrip Travel Big Data Joint Lab, the report gave a holistic monitoring of the outbound tourism market and reservation and consumption of tourists. The data were drew from 300 million Ctrip members and 7000-plus offline stores, as well as from the largest package tour and individual tour orders in the tourism industry.

In the list of Top 20 Cities with Biggest Outbound Tourism Spending Power, Ningbo is ranked 15 with a per capita consumption of 5410 yuan. Changchun comes to top with 6754 yuan, and Shenyan is ranked second with 6556 yuan, followed by Beijing with 6343 yuan.

The report shows that women are more likely to travel abroad than men. In 2018, 52% of all outbound tourists were women while 48% were men. With enough material wealth and physical strength, those born after 1980s are the pillar of outbound tourism, accounting for 29% among all outbound tourists.

The most popular outbound tourism destination is Thailand, followed by Japan, Vietnam, Singapore, Indonesia, Malaysia, the United States, Cambodia, Russia and Philippines, according to the report

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