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China Road Show Celebrates Westin Hotels Heavenly Bed “Out of Home” Campaign

The Industry’s most ‘Luxurious Bed’ showcased in China including Guangzhou,
Xian and Ningbo from 5 to 13 November, 2011

Westin Hotels & Resorts has launched a unique road show in China celebrating the iconic Westin Heavenly Bed “Out of Home” China campaign starting from 5 – 13 November, 2011 with eye-catching outdoor displays.

Westin Heavenly Bed “Out Of Home” China Campaign introduces the industry’s most luxurious bedto the world’s biggest market for luxury goods – while also promoting the ‘upper-upscale’ hospitality brand’s historic expansion across China. It kicked off at the main site - Guangzhou Opera House in China’s southern economic powerhouse on 5 and 6 November 2011 and extends to Shenzhen, Hefei, Nanjing, Tianjin, Fuzhou, Wuhan and Xiamen, as well as two key cities with new Westin hotels opening by early next year – the coastal manufacturing centre of Ningbo and the ancient northern capital of Xian, home to the famous ‘Terracotta Warriors’.

At the main site, consumers were being entertained with fun bed-making competitions and interactive iPad personality quizzes, and tips from experts on getting better sleep for higher energy levels during the day. Stays at Westin Hotels are also being given away as lucky draw prizes during the campaign.

“The Heavenly Bed is a modern icon of luxury and comfort taking its place among the world’s most prestigious luxury brands finding a key market in China,” said Brian Povinelli, Global Brand Leader for Westin Hotels & Resorts.

Westin Hotels & Resorts changed the travel industry forever with the launch of the Heavenly Bed more than a decade ago. The hospitality industry icon inspired countless imitators and ignited the so-called ‘hotel-bed wars’.

Westin’s sumptuous 10-layer Heavenly Bed has since evolved from classic cult favorite among more than 75 million hotel guests including U.S. Presidents, Hollywood royalty and professional athletes to a fully-fledged lifestyle and retail phenomenon. More than 60,000 beds and 100,000 pillows have been sold and over the past decade – along with 32,000 sheets, and 13,000 shower heads.

Westin has also expanded Heavenly into a full lifestyle brand, sold through a partnership with Nordstrom and online at Similar luxurious offerings include the Heavenly Crib for babies, Heavenly Shower, Heavenly Dog Bed for man’s best friend and the Heavenly Spa brand.

An industry innovator, Westin is renowned for several industry “firsts” including being the first brand to introduce chain-wide smoke-free policy and the first to feature SuperFoods menu offerings in all hotels.

Most recently, Westin announced an exclusive partnership with New Balance, helping hotel guests overcome the hurdles of exercising on the road by providing New Balance footwear, apparel and fitness program content to its guests to borrow. In 2012 the brand will also be expanding its in-room SuperFoodsRX menu items for breakfast to also include lunch and dinner options.

The Heavenly Bed “Out Of Home” China Campaign road show coincides with dramatic expansion of the Westin brand in China, with 11 new hotels joining its existing portfolio of 13 award-winning properties over the next three years. These new hotels will be located in Xian, Ningbo, Xiamen, Changbaishan, Sanya, Haikou, Taiyan, Chongqing, Qingdao, Wenzhou, Nine Dragon Hill and so forth.
Brian Povinelli, Global Brand Leader for Westin Hotels & Resorts added: “The Westin Heavenly Bed forever changed the hotel and we are extremely proud that today the bed and the Heavenly lifestyle brand continue to grow. Since the launch of the Heavenly Bed, we’ve strengthened our commitment to bringing a little bit of Heaven to our guests through new retail items and innovative programming - a rewarding mission that has earned Westin tremendous trust and loyalty.”

Huaxiang Electronics (002048) To Acquire Sellner GmbH And IPG

November 10 – Ningbo Huaxiang Electronics (002048) will spend 27.3 million euros to purchase three companies, reports, citing a company filing.

Huaxiang will purchase Sellner GmbH and IPG Industrieplast GmbH for 18.7 million euros, US Sellner Corporation for 2.6 million euros, and Wech CHEB for six million euros.

Following the acquisition, the Chinese firm will become the second biggest player in the global interior decoration wooden component market.

German Sellner is a leading supplier of high-end automobile interior decoration components, and the second largest supplier of natural mahogany high-end automobile interior decorations with 20 percent of the market.

Sellner has long-term supply agreements with BMW, Daimler and Audi. In 2010, it had total assets of 129 million euros and net assets of 20.61 million euros, with sales of 220 million euros in the same year.

The acquisition will allow the Chinese buyer to possess the core technology required for wooden interior decoration production, marking a step forward towards its goal of becoming an international component supplier.

At the end of September, the firm injected capital and updated production of its high-end interior decoration, with a view towards supplying BWM and Volkswagen. The project is expected to generate net profits of 57.37 million yuan on revenues of 230 million yuan.

13th China Plastics Expo opened in Yuyao

On the evening of November 5, the 13th China Plastics Expo, hosted by China Petroleum and Chemical Industry Association, CNPC, China Petroleum & Chemical Corporation, Sinochem Group, China National Light Industry Council and Yuyao Municipal Government, opened in Yuyao.

Zheng Wantong, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, sent his letter of congratulations.

Officials of the central government, Zhejiang provincial government and Ningbo municipal government including Liu Fan, Mao Guanglie, Chen Yanhua, Liu Qi, Shi Xiaoguo, Xu Mingfu and Zhang Minghua, attended the opening ceremony.

In his letter of congratulations, Zheng Wantong says that the 13th China Plastic Expo in Yuyao is a great event for the plastics industry of China, and that it is sure to promote the plastics industry of China and the world. He believes that the expo, themed on “opening, integration, upgrading and win-win”, is sure to play an positive role in promoting the plastics industry of China.

Mao Guanglie announced the opening of the 13th China Plastics Expo.

On behalf of Ningbo Municipal Government, Xu Mingfu made a speech at the opening ceremony.

It is reported that since 1999, the expo has been run in Yuyao for successively 12 years. Statistics show that in the past 12 years, 1,565,000 merchants from 5,980 enterprises have participated in the expo. The total turnover amounts to 33.75 billion yuan. 391 joint venture projects were signed, and the investment totals 3.709 billion yuan. In recent years, China Plastics Expo has been honored as Best Exhibition of Brand Promotion of China, Most Influential Professional Expo of China, and it is a winner of the Golden Finger Prize for Famous Brand Exhibition of China

Ningbo entrepreneur first in China to own an entire island

Huang Yimin
A heretofore unknown Ningbo businessman has been catapulted into the media limelight for becoming the very first person in China to own an entire island. Huang Yimin (黄益民) coughed up 3.44 million yuan ($540,000) on Tuesday to own the property rights of the island for 50 years.

Global Times reports:

Huang Yimin, the head of tourism company Xiangshan Marine Travel In Holiday, was granted the certificate of use right for Danmenshan Island in Ningbo by officials from both the State Oceanic Administration and the Zhejiang Province Ocean and Fisheries Bureau on Tuesday. He said he would develop the island into a tourism resort, according to CNR.

"We started to manage and develop the island in 2009, and we are developing a new tourism program - island hunting. So, we are raising game animals such as wild boar, goats and pheasants in the hunting area," a staff member surnamed Gu with Huang's company told the Hangzhou-based Qianjiang Evening News.

Gu added the number of tourists on the island will be limited to fewer than 200 every day to protect the island and to ensure safe hunts, the Qianjiang Evening News reported.

Earlier this year, Chinese tycoon Huang Nubo (no relation) made international headlines for his plans to buy up 300 square kilometers of Island.

China Food Expo 2011 to be held

News comes from Ningbo Trade Bureau that China Food Expo 2011 is to be held in Ningbo International Conference and Exhibition Centre from November 30 to December 4.

In this year's expo, there are eight exhibition halls with a total area of 72,000 square meters and 3600 international standard booths. So far, it is said that exhibitors from all provinces, municipalities and autonomous regions, as well as delegations from Hong Kong, Macau and Taiwan will attend the expo. Some leading food enterprises in China, such as Yurun Group and Dong-e E-jiao Group, have applied from raw space for their products. In addition, some multinational retail groups, including Metro, E-Mart, Auchan, Tesco and Carrefour, are to come to make purchases in the Expo.

In terms of the exhibitors, internationalization will be a major feature of this year's Expo. It is estimated that there will be a 30% increase in the amount of the overseas food enterprises attending the Expo

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