Copyright 2022 - Ningbo Life / Ningbo Expat

15th Ningbo Int'l Fashion Festival Closed

At 16:00 of October 23rd, the Ningbo International Conference and Exhibition Center saw the conclusion of the Fashion Fair. 400 exhibitors began to move out. Many of them exhibitors even began to order the 2012 booths with the organizing committee.
During these four days, over 10,000 purchasers from home and abroad participated in the Fair and signed orders with the exhibitors, said the organizer.
Besides the purchasers from abroad, many distributors and franchisees from Sichuan, Hubei, Shaanxi, Liaoning, Guangdong and Shanghai also participated in the fair, which provided more channels for expanding Ningbo fashion industry in China. Babilele has signed with 25 franchisees and Yixiu received domestic orders worthy of 25 million yuan and signed contracts with 12 franchisees as well as 50 companies willing to join in.
With the theme of “Innovation of Fashion of Ningbo”, this festival has held a series of economic and cultural activities like fashion show, fashion trade, displaying the fashion trend, releasing the newest designs and famous brand show, which displayed the charm of Ningbo as a “city of garment” and “city of fashion”.
“100 years ago, Ningbo tailors made their living by a ruler and a pair of scissors, and nowadays their descendants blaze a new way to world fashion by means of inheriting and innovation.” said by Zhou Xueming, the deputy executive director of the organizing committee office of the fashion festival and the Municipal Economy and Information Committee.
On the evening of October 23rd, the closing ceremony of the 15th Ningbo International Fashion Festival and “Peacebird Night” was held in Ningbo Nanyuan Universe Hotel. Yu Hongyi, Shi Xiaoguo and Fu Dan attended the ceremony.

Corporate Investment and Financing Forum Held in Ningbo

Information from the just concluded corporate investment and financing forum said that the newly setup Ningbo Merchants Investment Alliance would raise 500 million yuan this year for investments in technical innovation. This was a move to solve the financing problem of SMEs.
The forum was cosponsored by the Ningbo Merchants Devleopment Society and the Cybernaut Investment. As a leader in China investment funds, Cybernaut has been dedicated to the most potential companies, companies of integration values. It mainly invests in Internet, finance and investment, telecom, media and new media, healthcare, educational training, etc. With a global vision, it aims to provide better services for innovative companies of Ningbo.

Children's fashion market getting brisker

The fashion industry of Ningbo is no longer dominated by men’s wear. It has taken on a more balanced development pattern between men's wear, women’s wear and children's wear, business wear, leisure wear.
Nowadays children’s wear has become a new hotspot attracting capital in Ningbo. It is reported that in past two years there are more than 200 million yuan swarming into children’s wear market, to companies of Seduno, Red Song, peacebird and so on. At present there are more than 20 children’s wear companies in Ningbo which have self-owned brands, such as old brands including Yixiu, Chunyazi, Shanshan KIDS, and new brands including Alphabet, Pretty Tiger, Red Song, Babilele, Dear Deer, Suncool and so on. The Ningbo children's wear has initially formed a situation of collective development of brands.
There are many new children’s wear brands making their debuts in this International Fashion Fair, among which Jiabirui is a typical representative whose cartoon is a little boy wearing a red pullover and a cloak.
“This fashion festival is the first debut of Jiabirui, from the response of customers we learn that our products have a good popularity, and children’s wear will become a main direction of our company in a few years.” The head of Ningbo Baina Textile Co., Ltd, Chen Guoping said.
The collective entry into the children's wear market mainly dues to its huge development space. The children's wear market is regarded as the last piece of lucrative cake in fashion industry. It is said that the Chinese children's wear market has a capacity of more than 90 billion yuan. In Ningbo, a huge consumer demand brings a very good opportunity for the development of children's wear brand. “Compared to the men’s wear and women’s wear market which are very competitive, children’s wear market has great development space.” Chen said. The children’s wear designer Zhu Xiayan in Chunyazi Apparel Co., Ltd. thinks that children’s wear market has bright prospect, but the lack of professional designers and the low profit are two negative factors hampering children’s wear market.
The booming market of Ningbo has attracted a number of professional children's wear brand planning organizations. At the International Fashion Fair yesterday, Shanghai Cute Cultural Communication Co., Ltd has authorized by many world-famous children’s wear brands, such as Japanese D.D.Cat, American Garfield and Snoopy, Dutch Miffy and South Korea’s Ddung and multiple original cartoons. The head of this company thinks that the good brand image is the prerequisite of the success of a children’s wear industry, but a new-started children’s wear industry faces the lack of specialized children's wear brand planner and designers, consequently, the authorized use of well-known brands is a good solution.
Though authorized by many world-famous children’s wear brands, there are few customers in the exhibition booth of the company. The head of the company said it showed brand popularity is yet satisfactory in the children’s wear industries of Ningbo. Chinese famous brands are only a few, and the homogeneous competition is a common phenomenon in children’s wear market. On one hand, it shows children’s wear market has great potential and on the other hand, the brand awareness in children’s wear industry still need to be further strengthened.
A person in Fashion Trade Association thinks that children’s wear in Ningbo has only a few famous brands, most of which are transformed from foreign trade enterprises, so they should experience many explorations and attempts in brand-designing, channel-extending and maintaining, operation and management.

Ningbo Children Fashion Festival opened

The eleventh Ningbo children fashion festival opened on October, 22. Over 1000 Ningbo teenagers gathered in the opening ceremony to celebrate the grand occasion.
It was learned that the festival would have many activities staged, such as children model competition, DIY fashion exhibition and print modeling competition. The children model competition consisted of catwalk  and talent show,while the DIY fashion exhibition encouraged children’s innovation to make novel clothing and accessories with various daily materials. The print model competition engaged extensive participation from children and their parents. Up to now, over 700 children have entered for the competition and half a million votes have been casted online.

Special fund set up for high-end logistics industries fostering

Recently, the “Opinions on the Implementation of Fund Allocation for Logistics Industries Cultivation” was issued by the Ningbo Municipal Transport Bureau. The fund consists of two parts, aiming to support the base construction, enterprises development and informationization of the logistics industries.

"The supply chain management and third party logistics (TPL) in Ningbo are shaping up." said by the person in charge of the bureau. He said that Ningbo is restructuring its industries, for example, the transition to high-end logistics industries.

It was learned that the logistics pilot project focuses on the construction of logistics bases and relevant investments, advanced organization forms and new technology application. The project also encourages logistics enterprises to develop innovative projects and promote public information platform and E-business platform.

The construction of a distribution network connecting urban and rural areas is underway. It will focus on projects for people’s convenience such as goods stations construction and the purchase of equipments for delivering in rural areas.

As for fund allocation, subsidies for logistics base construction are restricted within 5% of its investment of that year, with a cap of 4 million yuan each year and 20 million yuan totally for the Logistics Park and 1 million yuan each year and 5 million yuan totally for the Logistics Center. Subsidies for advanced organization forms and new technology application are restricted within 5% of its investment of that year, with a cap of 400 thousand yuan for each and 2 million totally. Subsidies for goods distribution in urban areas are also restricted within 5% of its investment of that year. Subsidies for projects in pilot satellite towns or central towns and invested by state-owned enterprises can be lifted to 40%.

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